About Us

About Us

What do you get when you combine the strategic acumen of the best consulting firms, the leadership and vision of the best CMOs, and the detailed execution of the best marketing services firms? We built Right Source Marketing to answer this question.

Right Source Marketing grows top line revenue for clients with a unique blend of strategic marketing consulting and services, with particular attention paid to the interactive marketing space. With offices in the Washington DC and Baltimore areas, the firm works with clients to create unique, effective and measurable solutions to each organization’s particular marketing challenges.

Why Right Source?

Firm principals Will Davis and Mike Sweeney started Right Source Marketing to address key holes in the marketing landscape:

1. Any good marketing plan should tie back into broad business goals and return on investment goals, yet most businesses fail to track their marketing plan and individual tactics in a comprehensive manner – let alone adjust and reallocate based on results.

2. Most organizations believe that they understand the internet and its marketing potential, however, they do not have a comprehensive interactive marketing plan in place.  Many of those same organizations do not even have a corporate marketing plan in place.

3. The average organization lacks the in-house staff and specialists necessary to lead, organize and execute a comprehensive marketing strategy.

Because of these issues, many companies struggle with whether to outsource or insource in order to create and execute their marketing plans.

Right Source Marketing helps solve this problem through building a marketing strategy, organizing the structure and leadership to accommodate that strategy, and delivering the specific services to execute that strategy.

Simply put, we help organizations “right source” their marketing.