Will Davis, a managing partner and the chief marketing technology officer at Right Source, spearheads the intersection of marketing strategy, consulting, execution and technology for our clients. Will focuses first on business objectives, and then on how clients can leverage marketing and technology to deliver against those objectives
Will brings a depth of experience in marketing that goes back to a web design shop in 1996. From those early days in the web design industry, Will served as a government contractor developing websites for federal clients and then as vice president of Eisner Interactive, a full-service ad agency for which he worked on regional and national accounts – and helped the company gain international notice as finalists and winners of the ADDY, Webby and Effie awards.
He’s seen the good, the bad and the ugly of the interactive space – and figured out (by trial and error) how to engage and attract audiences in ways that help businesses grow. It’s these experiences that led Will to co-found Right Source Marketing and to specialize in helping companies looking to develop content marketing strategy and planning.
A recognized leader in content marketing, Will presents regularly at Content Marketing World events and was named to an elite group of consultants for the Content Marketing Institute, which includes such noted experts as Joe Pulizzi, Jay Baer and Jason Falls. He shares his marketing expertise with broad audiences in The Baltimore Sun, The Chicago Tribune, American City Business Journals, Marketplace radio, Social Media Today, the Content Marketing Institute, and other outlets.
Will’s diverse client experience includes work with GP Strategies, RWD, DuPont, Johns Hopkins Medicine, Capitol College, The Kennedy Krieger Institute, Medifast, AMF Bowling, The STAR Network and The Maryland State Lottery. He has a bachelor’s degree from the University of Maryland, College Park in government and politics.
Fun fact: As a child, Will aspired to be a game show host, but he now hopes to join the competitive barbecue circuit and was featured in Gourmet magazine for a humorous BBQ story (ask him about it).