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Repurposing content is the answer to getting more value out of it. See how it’s like donuts and find out why and how to repurpose content effectively. read more
Healthcare marketers: For high quality content, you need content strategists immersed in the healthcare industry. Learn the top benefits of this approach. read more
As the B2B marketing landscape evolves, AI adoption has become a central force propelling businesses toward success. In the past two years, AI adoption rates surged, experiencing a staggering growth of nearly 250%, as reported by HubSpot. This increase signifies a paradigm shift, showcasing the growing recognition of AI’s transformative potential. According to industry insights, […] read more
AI is changing how many marketers think about content creation. The landscape of AI tools for content creation has exploded in recent years, changing much about how savvy marketers conceptualize efficiency and effort. While AI isn’t putting marketers out of a job any time soon, content marketers must demonstrate an understanding of essential tools to […] read more
B2B case studies play a critical role in helping your audience envision the impact your service, product, or solution could have on their bottom line. Prospects consistently rate real-world applications with full process overviews as the most helpful content type in a B2B buying process. Effectively utilizing case studies as a part of a B2B […] read more
Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions. read more