Anatomy of a Website Content Audit

June 30, 2016 •

For the last several months I have been immersed in a client’s website content. Not just reading it mind you, but taking a deep dive to evaluate what is there today, what should be there in the future, and the overall quality of the copy and content. With more than 600 content-rich pages, this is […]

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Finding Images for Your Content: How to Do It Right

June 9, 2016 •

Years ago, in a former life, I was part of a magazine redesign process. One matter we needed to settle was what to do about our covers: Should we continue to publish photographs of our cover subjects, or, New Yorker-like, opt for illustrations, instead? We opted for the second option. One reason: As an industry […]

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