Marketing Trenches

Recent Posts

5 Steps to Engaging Your Target Me(s)
5 Steps to Engaging Your Target Me(s)

July 25, 2014 •

It’s not you, it’s me… So there it is, the future of your content marketing success, defined by the lamest breakup line of the past. Welcome to a new kind of audience relationship building, where your message is less about what your product or campaign does, and more about the way your message is conveyed and how it […] CONTINUE READING

Believe The Hype: Why Your Business Needs Marketing Automation
Believe the Hype: Why Your Business Needs Marketing Automation

June 25, 2014 •

Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology […] CONTINUE READING

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Transformers Can Save the Day — and Your Content Marketing
Transformers Can Save the Day — and Your Content Marketing

June 11, 2014 •

When my son was younger, he had toys called Transformers. They were cars, trucks, and airplanes that, when in a perilous situation or when the underdog was in need of help, could transform into an ultra-powerful robot dude with all kinds of cool powers who could squash bad guys and save the day. Pretty awesome, […] CONTINUE READING

How to Make Content Marketing Your Recruiting Machine
How to Make Content Marketing Your Recruiting Machine

May 30, 2014 •

Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business. […] CONTINUE READING

Why You Need an Editorial Meeting for Your Content
Why You Need an Editorial Meeting for Your Content

May 2, 2014 •

So you’ve made a content marketing plan, recruited subject matter experts and internal writers, and managed to get buy-in from stakeholders. You’ve brainstormed lots of ideas for content, put it all in an editorial calendar that extends all the way through the end of the year, and now your content machine is rolling. But how […] CONTINUE READING

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