Using Marketing Automation to Reach the Right Audience

August 19, 2016 •

Content marketers spend a lot of time conceptualizing and creating remarkable content as part of their content marketing strategies. But if that content never reaches the right audience, it’s not going to make a difference. Marketing automation is a powerful tool that helps you deliver the right content to the right audience very efficiently and […]

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Follow This Map to Success: Document Your Content Marketing Strategy

June 27, 2016 •

Earlier this month, we hosted a morning workshop for our friends at Loyola University Maryland’s Office of Marketing and Communications. After everyone poured coffee and grabbed bagels, we settled down to talk about content marketing strategies and the challenge of engaging in relevant ways with three distinct audience segments: undergraduate, graduate, and alumni. Loyola operates […]

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