Marketing Trenches

Recent Posts

Believe The Hype: Why Your Business Needs Marketing Automation
Believe the Hype: Why Your Business Needs Marketing Automation

June 25, 2014 •

Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology […] CONTINUE READING

Transformers Can Save the Day — and Your Content Marketing
Transformers Can Save the Day — and Your Content Marketing

June 11, 2014 •

When my son was younger, he had toys called Transformers. They were cars, trucks, and airplanes that, when in a perilous situation or when the underdog was in need of help, could transform into an ultra-powerful robot dude with all kinds of cool powers who could squash bad guys and save the day. Pretty awesome, […] CONTINUE READING

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How to Grow Your Business with Content Marketing
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How to Make Content Marketing Your Recruiting Machine
How to Make Content Marketing Your Recruiting Machine

May 30, 2014 •

Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business. […] CONTINUE READING

Why You Need an Editorial Meeting for Your Content
Why You Need an Editorial Meeting for Your Content

May 2, 2014 •

So you’ve made a content marketing plan, recruited subject matter experts and internal writers, and managed to get buy-in from stakeholders. You’ve brainstormed lots of ideas for content, put it all in an editorial calendar that extends all the way through the end of the year, and now your content machine is rolling. But how […] CONTINUE READING

How to Use Research to Take Content From Flimsy to Fabulous
How to Use Research to Take Content From Flimsy to Fabulous

April 23, 2014 •

We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. The same holds true with some eBooks, white papers, case studies, and emails. They can come across as insightful on the outside, but the […] CONTINUE READING

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