Marketing Trenches

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5 Painful Truths About Content Marketing
5 Painful Truths About Content Marketing

July 30, 2014 •

On maybe a half dozen occasions this year, I’ve had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time high. Having just been exposed to their company’s first content marketing plan, the Kool-Aid flows, and everyone drinks it copiously. While this is always a […] CONTINUE READING

5 Steps to Engaging Your Target Me(s)
5 Steps to Engaging Your Target Me(s)

July 25, 2014 •

It’s not you, it’s me… So there it is, the future of your content marketing success, defined by the lamest breakup line of the past. Welcome to a new kind of audience relationship building, where your message is less about what your product or campaign does, and more about the way your message is conveyed and how it […] CONTINUE READING

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marketing plan, view the Right Source Marketing eBook:

How to Grow Your Business with Content Marketing
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Believe The Hype: Why Your Business Needs Marketing Automation
Believe the Hype: Why Your Business Needs Marketing Automation

June 25, 2014 •

Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology […] CONTINUE READING

Transformers Can Save the Day — and Your Content Marketing
Transformers Can Save the Day — and Your Content Marketing

June 11, 2014 •

When my son was younger, he had toys called Transformers. They were cars, trucks, and airplanes that, when in a perilous situation or when the underdog was in need of help, could transform into an ultra-powerful robot dude with all kinds of cool powers who could squash bad guys and save the day. Pretty awesome, […] CONTINUE READING

How to Make Content Marketing Your Recruiting Machine
How to Make Content Marketing Your Recruiting Machine

May 30, 2014 •

Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business. […] CONTINUE READING

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