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  • Right Source | August 11, 2011

    10 Ways to Write Like a Content Marketing Jedi

    ...amount of writing, and for many people, writing is terrifying (they may say they hate writing, but thanks to Yoda, we know they’re just scared). Even worse, someone has to gingerly edit that writing without hurting psyches already fragile from the wr... read more

  • Right Source | July 20, 2011

    Writing for the Web: Basics You Should Know

    ...done. The great and horrible thing about writing for the web is you’re never done. This means that if you decide you don’t like something, you can easily change it. Unfortunately, it also means that if you’re a perfectionist like me, you might spend t... read more

  • Right Source | September 7, 2011

    How Writing Better Emails Makes You a Better Content Marketer

    ...nce, whether you’re organizing a team or writing for the company blog. 1. Make everything as easy as possible Emailing: When I first started at Right Source Marketing, Will Davis gave me some advice to live by: When you can, provide numbered lists in... read more

  • How Long Should a Blog Post Be? It Depends.
    Right Source | July 2, 2015

    How Long Should a Blog Post Be? It Depends.

    ...hem a nice, low number. They assume that writing short is easier than writing long. A 500-word post takes half as much work to produce than a 1,000-word post, the thinking goes. On the other hand, that same logic would tell you that a post of half the... read more

  • Yvonne Lyons | November 28, 2018

    3 Business Reasons Your Subject Matter Experts Shouldn’t Write Content

    ...pretty quickly, so then your “writer” is writing for nothing. 2. Your SME is not generating revenue when he/she is writing. Even a seasoned writer needs time to create content. Frequently, when someone in management decides the best idea is for the te... read more

  • B2B content marketing agency
    Mike Sweeney | March 29, 2021

    7 Signs Your B2B Content Marketing Partner is the Real Deal

    ...reation needs to be about more than just writing for the sake of writing. Because when your content marketing partner really gets your prospects and empathizes with their issues, they can frame content that resonates with your ideal client persona. Th... read more