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...amount of writing, and for many people, writing is terrifying (they may say they hate writing, but thanks to Yoda, we know they’re just scared). Even worse, someone has to gingerly edit that writing without hurting psyches already fragile from the wr... read more
...done. The great and horrible thing about writing for the web is you’re never done. This means that if you decide you don’t like something, you can easily change it. Unfortunately, it also means that if you’re a perfectionist like me, you might spend t... read more
...nce, whether you’re organizing a team or writing for the company blog. 1. Make everything as easy as possible Emailing: When I first started at Right Source Marketing, Will Davis gave me some advice to live by: When you can, provide numbered lists in... read more
...hem a nice, low number. They assume that writing short is easier than writing long. A 500-word post takes half as much work to produce than a 1,000-word post, the thinking goes. On the other hand, that same logic would tell you that a post of half the... read more
...pretty quickly, so then your “writer” is writing for nothing. 2. Your SME is not generating revenue when he/she is writing. Even a seasoned writer needs time to create content. Frequently, when someone in management decides the best idea is for the te... read more
...reation needs to be about more than just writing for the sake of writing. Because when your content marketing partner really gets your prospects and empathizes with their issues, they can frame content that resonates with your ideal client persona. Th... read more