Strategic planning is the most important step in marketing, but it’s the step most often shortchanged. In a rush to release the next big product or introduce a market-changing service, many business leaders forget that strategic thinking and planning — not tactics — determine the success of the marketing effort.
Right Source has been practicing content marketing since long before most agencies or consultancies had even heard the term. We don’t consider content marketing another marketing tactic. We know it’s one of the most important drivers of every facet of your marketing programs, and we believe that, done right, content marketing benefits every business function – not just marketing.
Many demand generation programs focus on a one-time sale — an approach that only gets you that far. At Right Source, we take a broader yet more nuanced approach to demand generation that nurtures audiences at every level of the sales funnel, from anonymous visitors to leads, opportunities, and on through to your existing customer base for repeat purchases, year-over-year loyalty, upselling, and cross-selling.
Content and design go hand in hand. Design impacts content. Content impacts design. The marriage of innovative design and remarkable content will always be more successful than a focus on one area over the other.
Right Source uses technology to support business and marketing objectives. We work with companies to select, plan, set up, and implement software and technology systems that best complement a marketing strategy.
We’re always looking for exceptional, new Right Source talent. See Career Options