Right Source Marketing

According to Forrester, interactive marketing spending in the United States will grow to $61.3 billion in 2012, from $18.4 billion in 2007.  As organizations continue to shift marketing dollars to the web, it becomes increasingly important for those involved in every discipline of marketing and executive management to understand the strategies and vehicles involved in implementing an effective interactive marketing plan.

The average organization, regardless of size, fails in their first couple of attempts to execute an effective interactive marketing strategy.  There are many reasons for this failure, but the most common one is a lack of interactive marketing expertise.  This lack of interactive marketing expertise manifests itself in the planning stages, and then trickles down and impacts individual tactics.

Right Source Marketing offers a simple way in which your organization can turn your interactive marketing efforts into the highlight of your marketing strategy.  Our Interactive Shift program provides your organization with senior-level marketing expertise without a large financial or time commitment.

What is Interactive Shift?

Interactive Shift is a comprehensive evaluation of your current interactive marketing properties and programs.  The evaluation’s ultimate goal is to uncover opportunities for incremental revenue increases and/or cost savings through a more efficient marketing approach.

What You Will Learn?

The Right Source Marketing approach involves a heavy dose of education.  Our Interactive Shift service provides education to empower you to make confident decisions on your interactive marketing strategy.  Here’s what you’ll learn about your current and future interactive marketing programs:

Current Interactive Marketing Programs

• Strengths and Weaknesses
• Opportunities for Revenue Growth
• Opportunities for Cost Savings
• Myths vs. Realities
• You vs. Your Competitors

Future Interactive Marketing Programs

• Comprehensive Recommendations
• Prioritization of Initiatives
• Integration with Traditional Marketing
• Staffing or Agency Needs
• Estimated Cost Levels

When To Do It

Every organization can benefit from Interactive Shift, as the process typically uncovers numerous opportunities for improvement.  That being said, there are some situations that lend themselves to engaging Right Source Marketing to deliver your Interactive Shift:

• You are considering overhauling your web presence.
• Current interactive marketing programs are underperforming.
• You’re trying to determine budget allocations for interactive marketing.
• Your competition appears to be ahead of you in the interactive marketing category.
• You’re in the midst of developing a strategic marketing plan.

Areas We Cover

While each Interactive Shift is customized for the client, we typically address the following areas:

• Marketing Strategy
• Integration Between Traditional and Interactive Marketing Strategy and Tactics
• Website Design
• Website Usability
• Website Content
• Search Engine Optimization
• Pay-Per-Click Search Engine Marketing
• Email Marketing
• Social Media Marketing
• Blogging
• Website Analytics
• CRM

These areas usually lead us into plenty of other areas, which is the purpose of the program.  We want to expose as many opportunities for improvement as possible.

What Is Included

• ½ day session with Right Source principal, designed for evaluation and education
• 20-40 page written recommendation document, outlining opportunities for growth
• In-person presentation of recommendation document

Timing

The three step “meet-evaluate-present” process is typically completed in 3-4 weeks.

Why Right Source Marketing

• We combine the strategic planning of a marketing consultancy with the creativity and tactical ability of an interactive agency.
• In executing this program, you’ll likely save thousands of dollars on staffing, creative and media costs.
• We don’t just execute, we educate.  You’ll come out of this program with a far better understanding of interactive marketing, and we’ll tell you what you can execute on your own.
• We’ll uncover multiple revenue opportunities during this process, each of which will surpass the cost of this program.
• We’ll expose you to certain realities of interactive marketing that the average consultant or agency is afraid to expose.