Microsites, also known as sitelets or minisites, are exactly what they sound like.  The microsite is often a cluster of pages that addresses a particular topic and serves as a subset of the main corporate website.  Microsites are used for the following purposes:

• To offer details on an event
• To provide deep information on a particular product/service
• To include editorial content that complements a product/service
• To serve as a “cluster” of landing pages for search engine marketing purposes

Right Source Marketing helps clients design and develop microsites to serve all of the above purposes.  Our typical microsite process usually includes:

• Messaging Consulting & Messaging Guide Development
• Project/Account Management
• Selection of Appropriate Content Management System
• Full-scale Design Services
• User Interface Design
• Complete Development/Coding of Site
• Flash Design and Development
• Production and Incorporation of Video
• Web Copywriting
• Form Development and CRM Integration
• Search Engine Optimization
• Web Analytics Configuration/Installation
• Testing & QA
• Hosting
• Launch Services

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