Social Media Management

The concept and use of social media has taken the world, and in particular the marketing world, by storm.  For some, tweets are now more important than clicks.  Facebook friends more important than email subscribers. LinkedIn connections more important than actual business relationships.

Hold the phone.  The first step in a social media strategy is to take a step back and recognize that social media is no different than any other marketing vehicle; your tactics must flow from a broader marketing strategy.  The second step is to work with an expert who can help you navigate this strategy and the execution of your social media plan.  Right Source Marketing offers the following services to help you build and execute your social media plan:

Social Media: Initial Consulting & Property Setup

A basic social media strategy is to join, listen, learn and then finally engage.  This service allows you to take advantage of the social media expertise at Right Source Marketing, then move on to managing your social media efforts on your own.  This service typically includes:

• Initial Consultation & Information Gathering
• Definition of Social Media Goals
• Setup of Appropriate Social Media Property Pages (ex: Twitter, Facebook, LinkedIn)
• Training on Use of Each Social Media Property

Social Media: Ongoing Traffic-Driving & Management

Some clients prefer that Right Source Marketing manage not only the setup of their social media campaigns, but also handle the day-to-day execution and monitoring.  This service typically includes:

• Initial Consultation & Information-Gathering
• Definition of Social Media Goals
• Revisions to Appropriate Social Media Property Pages
• Content Creation and Submission for Each Property
• Monthly Reporting