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...keto Marketing Nation (martech-focused), Content Marketing World (spans B2B and B2C), and Gartner (formerly CEB) Sales and Marketing Summit (strategy and alignment with sales). What is the relationship between this newly-available technology and how w... read more
...oming. My company was also talking about content marketing about 10 years ago — or as we prefer to call it, content-driven marketing — and there were skeptics and people who thought the whole thing was a fad. Obviously, the naysayers were wrong. Conte... read more
...g Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. For most, this is not all that surprising. Also not surprising: 42 percent of B2B market... read more
...eck out, and use them when you get home. Content marketing isn’t a “thing” you can put in your cart and start using right when you get back to the office. But many companies— at least 44% are outsourcing their content creation, according to the 2013 B... read more
...two ways. There is the leadership of the content marketing effort itself: obviously if that flounders, the whole effort flounders. But there is also the leadership of the entire organization to consider in the success or failure of a content marketing... read more
...r was it Digital Gurus? He built us that content marketing plan deal, the thing that just listed all the types of content we need to create? That was like $6K. Given all that, I figure that leaves us with around $3K a month to spend on content marketi... read more