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  • One Weird Trick for Better Writing: Read Your Work Aloud
    Right Source | June 15, 2017

    One Weird Trick for Better Writing: Read Your Work Aloud

    ...is another way of saying, how good your writing is. This is why so many writing centers, tutoring services, and workshops make reading aloud a pillar of their philosophy. As soon as the writer sits down, the tutor asks, “Do you mind if we read your w... read more

  • 3 Writing Habits You Need to Toss to Write Effective Paid Media
    Right Source | November 9, 2017

    3 Writing Habits You Need to Toss to Write Effective Paid Media

    ...le it may skirt the traditional rules of writing, paid media copywriting is an art form on its own — and an essential part of most marketing strategies. To do it right, you just have to expand your view of what makes good writing. If you need help wit... read more

  • Mike Sweeney | June 25, 2009

    If Content is King, Why is Writing Undervalued?

    ...t can expedite that departure time? Poor writing. SEO: Writing is far more important for SEO than most “experts” are willing to admit. Here’s one simple reason. Let’s say you rank #1 on an important keyword, but your meta description tag (the one that... read more

  • Right Source | February 22, 2011

    How NOT to Write Web Copy: 5 Pet Peeves

    ...uld be “My business is better than yours because your employees smell.” Ah, much better. What are your biggest pet peeves? Spotted these mistakes anywhere funny recently? Comment, and let us know. Image source... read more

  • Right Source | April 10, 2012

    How to Become a Better Writer

    ...a feeling my job is going to demand more writing soon. I’m just not good at writing! How do I improve?” What a great question—and one writers of all levels should ask themselves. In answer, here’s some advice I live by: Read. It’s simple. Reading make... read more

  • Let doctor or healthcare writer create content?
    Yvonne Lyons | January 20, 2020

    Don’t Let Doctors Create Content: 3 Reasons to Hire a Healthcare Writer

    ...ecialists, and many even have experience writing for scholarly publications. But writing for other clinicians in a peer-reviewed journal is night-and-day different from writing for a general audience. As marketers, we are trying to educate and engage,... read more