Blog

Marketing Trenches Blog

Search for "writing pet peeves"

  • One Weird Trick for Better Writing: Read Your Work Aloud
    Right Source | June 15, 2017

    One Weird Trick for Better Writing: Read Your Work Aloud

    ...ar the best way to discover how your writing actually sounds to other people — which is another way of saying, how good your writing is. This is why so many writing centers, tutoring services, and workshops make reading aloud a pillar of their... read more

  • 3 Writing Habits You Need to Toss to Write Effective Paid Media
    Katie Wolf | November 9, 2017

    3 Writing Habits You Need to Toss to Write Effective Paid Media

    ...s or keywords later in the copy, but the headline should get right to the point. While it may skirt the traditional rules of writing, paid media copywriting is an art form on its own — and an essential part of most marketing strategies. To do it... read more

  • Mike Sweeney | June 25, 2009

    If Content is King, Why is Writing Undervalued?

    ...itor’s attention and convince them to dive further into the site? You know what can expedite that departure time? Poor writing. SEO: Writing is far more important for SEO than most “experts” are willing to admit. Here’s one... read more

  • Right Source | February 22, 2011

    How NOT to Write Web Copy: 5 Pet Peeves

    ...For example: “My business is better than yours because of the fact that your employees smell bad” should be “My business is better than yours because your employees smell.” Ah, much better. What are your biggest pet peeves?... read more

  • Right Source | April 10, 2012

    How to Become a Better Writer

    ...earthquakes. Even if you’re not a confident writer, you can become one. You may never jump with joy at the thought of writing 40 pages of website copy, but writing quickly and effectively will help you when you write for the outside world... read more

  • Right Source | August 11, 2011

    10 Ways to Write Like a Content Marketing Jedi

    ...rketing efforts. Why? Because, horror of horrors, content marketing involves a large amount of writing, and for many people, writing is terrifying (they may say they hate writing, but thanks to Yoda, we know they’re just scared). Even worse, someone... read more