Director of Content Strategy

Director of Content Strategy

Lead content and design teams | Create content strategies | Think outside the content marketing box | Guide clients

What this person does:

  • Creates and promotes strategy — Knows how and why content strategy fits into the marketing landscape and what it needs to contain to drive results, both for Right Source and our clients.
  • Innovates — Is intellectually curious, thinks outside the box in every way, from the smallest writing assignment to big-picture company growth.
  • Manages and mentors —Knows the difference between the two and cares about the growth of others in the company.
  • Educates/evangelizes — Is a thought leader with the experience and personality to engage clients and present with authority.
  • Is an “Intrapreneur” — Questions the status quo and constantly looks for new opportunities to grow clients, the department, and our business.
  • Knows the landscape, maximizes opportunities — This marketer and strategist has a true understanding of the role of content and design and how they fit into the larger landscape, and recommends the ideal channels to realize results.

  • Create and oversee content strategy
    • Develop/oversee strategic messaging for clients.
    • Develop campaign and content strategy to achieve client business goals.
    • Lead the development of original and repurposed content deliverables.
    • Inspire action with storytelling.
    • Cultivate a deep understanding of our clients’ businesses and goals.
    • Interpret metrics related to content performance and adjust strategy accordingly.
  • Innovate
    • Be on the cutting edge of what’s next in content creation, design, and marketing.
    • Experiment with new forms of storytelling, production, and distribution in collaboration with other teams.
    • Be an outside-the-box thinker, both where new tactics are concerned but also by looking at tried-and-true tactics in new ways.
    • Push the envelope, push boundaries in terms of content and design formats, approaches, data opportunities, timing, distribution, etc.
    • Continually look for new ways to improve our content solutions and offerings for clients.
    • Be a model of outstanding communication skills.
  • Manage creative services and its output
    • Manage and mentor content strategists/specialists and ensure accountability.
    • Source and manage freelancers as necessary; establish partnerships for outsourcing.
    • Work across teams to create true collaboration.
    • Create/oversee/uphold content and design standards.
    • Guide and be responsible for the content and design strategy within client strategic plans, working to integrate recommendations into larger marketing strategy/planning.
    • Manage your own set of clients and their deliverables.
    • Oversee and mentor relationships that staff has with clients.
  • Drive results
    • Analyze process and propose new ways to be more efficient and profitable in the company’s content and design offerings.
    • Work with staff and freelancers to create the content that clients need and understand how to optimize the path to conversion.
    • Work as a trusted advisor to understand client’s unique business goals and partner on strategies and optimization efforts to deliver value to target audiences.
    • Work with teams to grow client accounts and expand Right Source engagements.
    • Analyze trends and improve performance based on the client’s KPIs.

What you’ll need.

  • 10+ years creating content strategies and integrated campaigns (including B2B), preferably in agency or technology settings.
  • A proven record both as a marketer and as a content creator and the ability to tell the story about how the two areas work together for success. (Have examples of success to go with the story).
  • A creative writing/editing portfolio and the desire to find an opportunity where you can lead and grow a department and make your mark.
  • You’ll also have:
    • A Bachelor’s degree in journalism, English, marketing, or a related field.
    • Proven experience developing and managing content creation processes and producing various types of content including web, print, digital, video, social media, and ideally, interactive.
    • Fantastic writing and editing skills – samples required.
    • Design management experience, including evaluating creative output as it pertains to marketing objectives.
    • Experience creating social strategies and distributing content through multiple channels including paid and organic social media.
    • The ability to guide ideas from strategy into successful execution.
    • The ability to build relationship with clients up to the C-suite and the confidence and presence to command a room as a presenter.
    • A fanatical eye for detail with a passion for creative.

This position will be based in our Reston, VA office.

To apply, send an email to Include a creative cover letter, salary requirements, resume, three varied writing samples, and “Director of Content Strategy” in the subject line.  To be considered, please include all requested items.

We are always looking for elite marketers
to join the Right Source team.

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