Marketing Trenches Blog

Posts by Alecia Farley

  • Alecia Farley | November 20, 2013

    5 Things That Can Make or Break Your Website Launch

    Building a brand new website or redesigning an existing one is exciting. There are plenty of “fun” parts of the process that people are happy to jump right into, and that never get left off the to-do list. Those things usually have to do with design, information architecture, and planning the really cool features that […] read more

  • Alecia Farley | May 8, 2012

    Launching a Website: 5 Commonly Overlooked Items

    There’s a lot to consider when building a new website or updating your current one.  A while back, we wrote the post Building a Website: Basics to Know Before Starting. That’s a good place to begin, as it gives a broad overview of how to get your project off on the right foot.  Here, though, […] read more

  • Alecia Farley | January 26, 2012

    How the Ravens WOWed with Digital Marketing

    I’m a huge Ravens fan and I like all things Ravens.  Of course I have season tickets, and I also wear purple on Fridays, have Ravens license plates, listen to talk radio about the Ravens to and from work, have Ravens collars for my dogs, bought a string of purple lights for the porch for […] read more

  • Alecia Farley | June 7, 2011

    Planning a Webinar: Lessons Learned

    The best laid plans don’t always work 100% of the time, but most of the time, they can prevent major problems.  I was recently tasked with coordinating all aspects of a webinar.  I’ve attended plenty of webinars in the past and I’ve coordinated numerous live events, but this was the first time I was responsible […] read more