Marketing Trenches Blog

Posts by Dov Hoffman

  • Dov Hoffman | December 19, 2013

    Content and Social Media: The Peanut Butter and Jelly of Marketing

    As social media has evolved these past few years, I’ve seen smart social strategies and tactics generate tangible results for certain companies. I’ve also seen the opposite — companies jumping on the social media bandwagon with a haphazard approach, which brings little in terms of results. What I’ve come to realize, however, especially since joining […] read more