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Marketing Trenches Blog

Posts by Mike Sweeney

  • Mike Sweeney | June 1, 2011

    Assembling Your Content Marketing Dream Team

    During early stage editorial meetings, we often advise our clients to think, plan and act like publishers. That word – publisher – can be misleading. When people hear that word, they think magazines. And what does a magazine org chart look like? Editors, managing editors, assistant managing editors and deputy editors. Art directors, photography directors, […] read more

  • Mike Sweeney | May 18, 2011

    You’re Not Too Busy, You’re Under Prioritized

    “I am just really busy. There are not enough hours in the day to get everything done.” I hear some variation of that statement at least once a day, both in my business life and personal life. I am pretty certain that I’ve even uttered those exact words at least a dozen times over the […] read more

  • Mike Sweeney | May 11, 2011

    5 Ways to Get Your Non-Marketing Employees to Create Content

    9 out of 10 marketing execs tell you how difficult it is to get employees, particularly non-marketing employees, to create content for a content marketing and social media effort. The excuses offered by these employees come in many flavors, such as: “I don’t have the time to write.” “I am not in marketing; why should […] read more

  • Magnetizing Your Content: What iif you build it and they still don't come?
    Mike Sweeney | May 4, 2011

    Making Content Magnetic

    One week ago, we hosted a live webinar discussing the contribution of content, and specifically content marketing, on an organization’s marketing goals. By all measures, the webinar was a success for both Right Source Marketing, and more importantly, the attendees. Over 50 people attended and the engagement level was far above average, as evidenced by […] read more

  • Mike Sweeney | April 14, 2011

    Content Marketing is NOT the new SEO

    “So this content marketing is the new shiny marketing toy, and it replaces SEO, the old and not-so-shiny marketing toy?” Those are words – uttered earlier this week – from someone who ought to know better. My answer? No, content marketing is not all that new and shiny, and no, it certainly does not replace […] read more

  • Content Magnet
    Mike Sweeney | March 31, 2011

    Why Right Source Marketing is Betting on Content Marketing

    I remember it like it was…well, 7 months ago. Everything about that Monday was typical, except that Will Davis, my business partner, requested a sit-down later that evening. The topic? A new idea. The location? The Green Turtle in Columbia, Maryland. The promise? Beer. Oh, and more info on the idea. Over a couple of […] read more