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Marketing Trenches Blog

Posts by Mike Sweeney

  • Mike Sweeney | October 1, 2010

    Marketing & College Football: Look Elsewhere for Instant Gratification

    For those of you that do not know me, I am a part of a few different “communities” that drive a great deal of pleasure in my life.  Unfortunately, a couple of these communities also drive a bit of pain to go along with the pleasure, namely the marketing community and the Notre Dame football […] read more

  • Mike Sweeney | September 21, 2010

    Should Your Marketing Firm Handle Your Tax Returns?

    Excuse the obvious sarcasm in the title of this post, but I just received an interesting piece of direct mail, and I couldn’t wait to share.  This piece of direct mail came from my credit card company,  American Express.  I love American Express.  Love them for personal credit, love them for business credit, love them […] read more

  • Mike Sweeney | September 9, 2010

    Why You’re Afraid of Content Marketing

    At Right Source Marketing, we’re immersed in content marketing on a daily basis.  We write about it, we execute it on behalf of clients, we execute it for our own firm, we talk about it at seminars, and unfortunately we even dream about it.   No nightmares yet, just dreams of a world where companies recognize […] read more

  • Mike Sweeney | August 10, 2010

    Dealing with Workplace Interruptions

    I’ve always been very critical of people who justify their existence based on the number of time slots they fill in a given week with “meetings”. If you looked at my calendar this week, it would show no more than 5 official meetings.  I’m not busy, right?  Quite the opposite.  This week will probably be […] read more

  • Mike Sweeney | August 5, 2010

    Market Research Without an Action Plan = Worthless Market Research

    I’d love to chalk up our lack of blogging to beach vacations, lazy weekends at the pool, or even a desire to slow down during late summer.  In our case, none of that is true.  We happen to be engaged with a bunch of new clients, and some long-standing clients, who all decided to launch […] read more

  • Mike Sweeney | July 14, 2010

    This is Why You Pay Your Marketing Leadership the Big Bucks

    We live in a business world, and in particular a marketing world, that is dominated by what lots of people call “solutions”.  Software solutions.  Automation solutions.  Content management solutions.  Social media solutions.  You name it, and someone, somewhere is peddling the latest solution to fill the needs of the enterprise space, the small business space, […] read more