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Marketing Trenches Blog

Posts by Mike Sweeney

  • Mike Sweeney | June 15, 2010

    DC’s Digital Capital Week: Search Marketing for Startups

    Digital Capital Week, billed as a Washington tech convention, kicked off this past Friday night.  While I won’t be able to attend nearly as many sessions or gatherings as I’d like, I am encouraged by what I am hearing about the conference.  Over 5000 registered attendees, sold out sessions and interesting networking events are just […] read more

  • Mike Sweeney | June 9, 2010

    Marketing Your Startup: Do it Yourself or Done for You?

    A few days back I heard from a colleague I hadn’t heard from in at least six months. He falls into the serial entrepreneur category, with both the battle scars and medals to show for it. His story is not unlike those of other successful entrepreneurs – sold his company, made some money, got antsy, […] read more

  • Mike Sweeney | May 25, 2010

    How to Make or Break Your Webinar in the First 5 Minutes

    I’ve probably participated in 50 – 60 webinars over the past half decade.   Some as presenter, some as moderator, some as observer, some as researcher, some as competitor.  Some good, some bad, some ugly. Based on that experience, I can tell you that when a webinar falls into the ugly category, it’s really ugly. So […] read more

  • Mike Sweeney | May 18, 2010

    When to Redesign Your Blog

    While there are countless articles and blog posts published on website design/redesign on a daily basis, blog design/redesign receives far less attention.  The irony in that is that in this day and age, a blog is as important (if not more important) than what passes as a standard website. So when Will and I sat […] read more

  • Mike Sweeney | May 6, 2010

    Choose Your Marketing Firm like a Venture Capitalist Chooses Investments

    “I understand your situation and empathize with you. Comparing outsourced marketing options is not an apples to apples game, at least not based on something as simple as a proposal.” Those were my words (or something close to that), spoken to two separate prospective clients this week. Each company is dealing with the same challenge […] read more

  • Mike Sweeney | April 21, 2010

    Reflections on the Launch: 10 Lessons Learned

    For those of you who follow Marketing Trenches, you know that we’ve been missing in action for about two weeks. Shame on us. We advise those who blog – business bloggers in particular – to stay the course and keep writing, even in the face of what seems like (and definitely feels like) a state […] read more