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Marketing Trenches Blog

Posts by Mike Sweeney

  • Mike Sweeney | April 6, 2010

    A Startup SEO Lesson

    The name of this blog is Marketing Trenches. We chose that name because we like to give readers real stories, based on real situations, with real clients. From the trenches, if you will. We’re currently working with a startup software company on various facets of their official launch. We work with lots of software companies, […] read more

  • Mike Sweeney | March 25, 2010

    B2B Lead Generation Step 6: Build a Content Roadmap

    It should come as no surprise to the regular readers of this blog that we’re about to propose that you spend some time planning. Don’t worry – we’re not talking about the 25 people on a corporate retreat in the Bahamas, hire a professional meeting facilitator, boondoogle-esque planning session (although that does sound like a […] read more

  • Mike Sweeney | March 15, 2010

    The Six Million Dollar Web Designer

    Gentlemen, we can build him. We have the technology. We have the capability to build the world’s ideal web designer. We can make him better than he was before. Better, stronger, faster. Who will be that man? Or woman? I love web designers. Hell, I am actually envious of the really good web designers. It’s […] read more

  • Mike Sweeney | March 11, 2010

    B2B Lead Generation Step #5: Take a Content Inventory

    For those of you reading this as an isolated post, fear not. Let’s get you caught up. This is the 5th in a series of posts designed to help B2B marketers design an effective B2B lead generation strategy. Here’s what we’ve covered thusfar: B2B Lead Generation Step #1: Start with the Right Mindset B2B Lead […] read more

  • Mike Sweeney | March 4, 2010

    Is $22,000 the Price or the Value?

    “Price is what you pay. Value is what you get.” I’m not sure when Warren Buffet uttered those words, or in what context, but I have every reason to listen to and embrace that type of thinking. Chris Brogan is no Warren Buffet, but he is no stranger to building businesses and personal celebrity. He […] read more

  • Mike Sweeney | February 25, 2010

    Can Software Build Your Marketing Plan?

    I love software. I use software as a consumer. I use software as a businessperson. I use relatively simple software for simple needs – Outlook for email, Salesforce for CRM, QuickBooks for accounting, WordPress and others for publishing and content management, and so on and so forth. I also make part of my living from […] read more