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Posts by Mike Sweeney

  • Mike Sweeney | February 17, 2010

    Professional Services Firms: Me Too is not a Marketing Strategy

    About six months ago, I was invited to meet with a top 10 Washington D.C. law firm to discuss helping the firm address its social media and search engine marketing strategy. I was very excited about the meeting. In my mind, since this law firm was comprised of sophisticated, well-educated and talented people, we’d likely […] read more

  • Mike Sweeney | February 10, 2010

    What is Content Marketing and Why is it Hot?

    For those of you reading this in a location outside of the Mid-Atlantic, here’s a news flash: the Washington DC/Baltimore area is buried under 30 – 40 inches of snow and blizzard conditions right now. This leaves a lot of time for shoveling, family time, movies, sleep, and….doing business? Joe Mechlinski, President of EntreQuest and […] read more

  • Mike Sweeney | February 2, 2010

    You Don’t Need a Social Media Superhero

    “I hear you guys are the social media gurus in this area. Can you help us blow out our efforts on LinkedIn, Twitter and Facebook?” These were seemingly innocent words from a prospective client, spoken just last week. As we dug a bit deeper, the red flags started flying. He wants help with social media […] read more

  • Mike Sweeney | January 28, 2010

    How to Build an Interactive Marketing All-Star Team

    Some call it interactive marketing.  Others call it digital marketing.   Still others use internet marketing, web marketing or online marketing.  Frankly, the terminology doesn’t matter.  What matters is that companies need to and want to address this function, and are becoming more and more open to exploring the different ways of doing it. Occasionally we […] read more

  • Mike Sweeney | January 19, 2010

    Avoid the 7 Common Software Marketing Mistakes

    Software is ubiquitous these days, and there are so many flavors to choose from.  We have business software as well as personal/consumer software.  We have software that barely dents the wallet as well as software that requires a complex business decision-making process and millions of dollars.  We see Software as a Service (SaaS) models as […] read more

  • Mike Sweeney | January 13, 2010

    The Art of Unfollowing: Twitter Time Management

    For those of you who read Marketing Trenches regularly, I promise this is the last time I will post something about Twitter for at least one month.  There are more pressing topics to cover, topics that are more relevant to your various business missions.  That being said, given the relative popularity of my last post […] read more