Marketing Trenches Blog

Posts by Mike Sweeney

  • Mike Sweeney | January 7, 2010

    The Only Rule of Twitter: Be True To Yourself

    It’s been three weeks since I wrapped up teaching a course covering Interactive Marketing at Georgetown’s School of Continuing Studies.  The topic for our last session was a doozy – social media, and in particular how social media can be used to achieve business or career-related objectives. I saved Twitter for the latter part of […] read more

  • Mike Sweeney | January 4, 2010

    B2B Lead Generation Step #4: Revisit, Refine & Simplify Your Core Message

    In my initial post on the B2B lead generation topic, I wrote: This is the first in a series of posts that will address the creation and execution of a B2B lead generation program in a step-by-step manner.  We’ll post another tip each week, and when the series is complete we’ll compile all the tips […] read more

  • Mike Sweeney | December 17, 2009

    Prediction: Marketers Will Publish Lots of Lists in 2010

    I used to love lists.  I have been a card-carrying list maker since 1980.  I still prefer a good pen-and-paper list on a notepad to a Word doc, wiki, or whiteboard. List-makers used to be somewhat unique, and kind of freaky types.  Now, everyone makes lists.  People Magazine publishes the Most Beautiful People list.  ESPN publishes the […] read more

  • Mike Sweeney | December 4, 2009

    Are You an Advertiser or a Marketer?

    I deal with a fairly broad range of clients, prospects and partners on a weekly basis.  Don’t get me wrong – I am not part of the iPhone runs my life, 8 meetings per day or die, if you need me you better schedule me 4-6 weeks in advance crowd.  I can’t operate at that […] read more

  • Mike Sweeney | November 18, 2009

    5 Simple Tips for 2010 Marketing Planning

    Admit it.  You haven’t started working on your 2010 marketing plan.  Sure, you’ve thought about it and maybe you even built an outline.  You may have held a meeting or two to discuss.  And your calendar for 2010…well, it’s already full of trade shows, weekly meetings with your marketing team, scheduled promotional mailings, and perhaps […] read more

  • Mike Sweeney | November 5, 2009

    B2B Lead Generation Step #3: Identify the Metrics that Matter

    If you haven’t addressed the first two steps in the lead generation planning process – establishing the right mindset and building a strong roster of stakeholders – you may want to go back and review those before you read this.  After all, if you’re a smart lead generation marketer, you know (or you’ll find out) […] read more