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Posts by Mike Sweeney

  • Mike Sweeney | August 24, 2009

    A New Role For The Digital Age: Who’s Your Marketing General Contractor?

    One of the most frustrating experiences for a marketer is seeing a great product or service that is marketed incorrectly.  In this case, “incorrectly” may mean choosing the wrong target audience, choosing the wrong methods to reach that target audience, building creative that doesn’t resonate with that target audience, or a host of other mishaps. Perhaps […] read more

  • Mike Sweeney | August 11, 2009

    SEO for Professional Services Firms: Common Missteps

    About two months ago, I put together a post on the five ways professional services firms should use Twitter.  From a readership standpoint, that post represents one of the all-time top five posts on Marketing Trenches.  More importantly, we received a number of emails from professional services types praising the content and asking for more. […] read more

  • Mike Sweeney | August 4, 2009

    Businesses: Stay Away From Social Media If You Meet The Following Criteria

    At least two or three times a week I am asked the question, “Do we really need to develop a social media strategy?  Can we really benefit from participating?” 70-80% of the time my answer is yes, as almost any business can benefit long-term from participating in social media the RIGHT way.  It occurred to me […] read more

  • Mike Sweeney | July 22, 2009

    Startup Marketing: 10 Things To Do In Your First 90 Days

    So you got yourself involved with a startup company.  It may have happened by circumstance or by choice.  You’re either a founder or one of the first employees.  You either envision your concept as a potential single to be flipped in 3-4 years, or a grand slam that will allow you to socialize with the […] read more

  • Mike Sweeney | July 15, 2009

    Run If You Hear These 5 Marketing Statements

    In Tuesday’s 5 Marketing Misconceptions That Need to Change post, Will covered some of the misguided statements we hear from clients.  If I only had a nickel for every time we hear those types of statements…. In the spirit of fairness, I am determined to defend the marketers who make these types of statements.  Here’s […] read more

  • Mike Sweeney | July 9, 2009

    Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever

    As most of our readers know, the Marketing Trenches blog is run by the leadership of Right Source Marketing.  It should come as no surprise that one of the first questions we get is “What is Right Source?” and/or “What does it mean to rightsource my marketing?” Let’s start with what rightsourcing is not. Rightsourcing […] read more