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Marketing Trenches Blog

Posts by Mike Sweeney

  • Mike Sweeney | September 8, 2016

    Want to Be a Modern Marketing Organization? Think Like an Agency

    Having worked in and led both a corporation and an agency, I consider myself equipped to advise recent college graduates with an interest in marketing on where they should start. Although some graduates aren’t blessed with dozens of opportunities and therefore may not have a choice, when they do, I almost always suggest that they […] read more

  • 5 Interview Questions for Content Marketing Candidates
    Mike Sweeney | June 17, 2016

    Answer These 5 Questions to Ace Your Content Marketing Interview

    A couple weeks back, I was a guest on the This Week in Marketing radio show, hosted by Mihali Stavlas. Over the course of an hour, we covered many important aspects of content-driven marketing — its origins, the importance of planning, the intersection of marketing and technology, and ROI measurement. One of Mihali’s questions for […] read more

  • Creating a Culture of Content_Driven Marketing
    Mike Sweeney | May 12, 2016

    Does Your Company Have the Culture for Content-Driven Marketing?

    Last week, I found myself rocked back in my chair, eyes to the sky, taking deep breaths, hoping and praying for a miracle. I wasn’t searching for a real miracle, but rather a minor business miracle. I was hoping for a particular client to suddenly “get” content-driven marketing, because after months of preaching and practicing, […] read more

  • Are You Engaged in Content-Driven Marketing or Just Content Marketing
    Mike Sweeney | February 25, 2016

    Are You Engaged in Content-Driven Marketing or Just Content Marketing?

    While we are believers in content marketing overall, we use the term “content-driven marketing” to represent what we actually do for our clients. Why? read more

  • 13 Content Marketing Plans in 12 Months_The Takeaways
    Mike Sweeney | January 19, 2016

    13 Content Marketing Plans in 12 Months: The Takeaways

    A few years back, I became Right Source Marketing’s chief content officer. While that has meant a lot of different things to a lot of different people, for me, one of the key things it has allowed me to do is to put huge focus on planning, both for our company and our clients. I […] read more

  • Partner to Partner: Marketing Your Professional Services Firm in 2016
    Mike Sweeney | November 17, 2015

    Partner to Partner: Marketing Your Professional Services Firm in 2016

    I’ve read and then revisited the book Managing the Professional Service Firm by David Maister four or five times. It captures the seemingly simple, yet sometimes complicated, nature of running a professional services firm better than any other book of its kind. I revisit it when dealing with important client service, operations, human capital, and […] read more