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Marketing Trenches Blog

Posts by Mike Sweeney

  • Mike Sweeney | June 25, 2009

    If Content is King, Why is Writing Undervalued?

    Content is king from a marketing standpoint – now more than ever.  Can you really market anything without some form of content?  Think about it for a second.  Review every marketing vehicle you use, and try to identify one that doesn’t involve some form of content production. If content is king, then what is the […] read more

  • Mike Sweeney | June 10, 2009

    Five Ways Professional Services Firms Can Use Twitter

    In working with a lot of mid-sized professional services firms, we often hear the following statement from the Marketing Director or Partner in charge of marketing: No one in our office, including myself, understands Twitter.  Can a professional services firm like ours use Twitter effectively, and what are the benefits? First of all, the answer […] read more

  • Mike Sweeney | June 1, 2009

    Startup Marketing Requires Constant Expertise

    Everyone loves startups.  We love the passion displayed by the founders.  We love the seemingly irrational loyalty demonstrated by the first few employees.  We love when the media declares startup X as the “next big thing”.  We love when angel investors or venture capitalists make bold predictions about the company’s potential share of a given […] read more

  • Mike Sweeney | May 17, 2009

    Social Media Properties – Is Overcrowding the Downfall?

    This post really isn’t meant as a commentary on the past, present and future value of social media properties, although the title may indicate that.  If anything, what I am trying to do may even be a bit selfish – I’d like to explain my use of social media properties and figure out if other […] read more

  • Mike Sweeney | April 27, 2009

    Ad Agencies Look a Lot Different in 2009

    First, let me make something clear: I am not anti-ad agency.There are some very good ones out there, some of which Right Source Marketing does business with. I am, however, anti-ad agency when it comes to agencies that fall into the following categories: Agencies that have simply not adapted to new media, and fail to […] read more

  • Mike Sweeney | April 3, 2009

    All I Need is a Web Designer

    These are infamous words, generally spoken by infamous people.  Or at least people that are about to become infamous. There are literally hundreds of ways organizations arrive at the decision that they need to build a new website.  Sometimes the decision is simply dictated from the CEO.  Sometimes the decision is driven by a change […] read more