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Marketing Trenches Blog

Posts by Mike Sweeney

  • Mike Sweeney | July 9, 2009

    Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever

    Rightsourcing your marketing is more important now than ever before. Discover the meaning of rightsourcing and the unique benefits. read more

  • Mike Sweeney | June 25, 2009

    If Content is King, Why is Writing Undervalued?

    If content is king, then what is the king’s most important weapon?  Another easy answer.  Writing.  And it’s not even close. Writing is one of the most undervalued pieces of the marketing puzzle. Let’s do a quick review of some marketing vehicles and how poor writing impacts each: Press Release: Don’t even write it if […] read more

  • Mike Sweeney | June 10, 2009

    Five Ways Professional Services Firms Can Use Twitter

    In working with a lot of mid-sized professional services firms, we often hear the following statement from the Marketing Director or Partner in charge of marketing: No one in our office, including myself, understands Twitter.  Can a professional services firm like ours use Twitter effectively, and what are the benefits? First of all, the answer […] read more

  • Mike Sweeney | June 1, 2009

    Startup Marketing Requires Constant Expertise

    Startup marketing requires constant expertise. Learn where most startups fail with regards to marketing, and what your startup can do to succeed. read more

  • Mike Sweeney | May 17, 2009

    Social Media Properties – Is Overcrowding the Downfall?

    This post really isn’t meant as a commentary on the past, present and future value of social media properties, although the title may indicate that.  If anything, what I am trying to do may even be a bit selfish – I’d like to explain my use of social media properties and figure out if other […] read more

  • Mike Sweeney | April 27, 2009

    Ad Agencies Look a Lot Different in 2009

    First, let me make something clear: I am not anti-ad agency.There are some very good ones out there, some of which Right Source Marketing does business with. I am, however, anti-ad agency when it comes to agencies that fall into the following categories: Agencies that have simply not adapted to new media, and fail to […] read more