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Posts by Mike Sweeney

  • Mike Sweeney | December 12, 2008

    Email Driving Holiday E-Commerce Sales

    Color me surprised by the following stats released by comScore: Source of Referred  E-Commerce Dollars by Tactic for Week Ending December 7 vs. Corresponding Days in 2007 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Dec. 1 – Dec. 7, 2008 vs. Corresponding Shopping Days in 2007 Total U.S. – Home/Work/University Locations Source: comScore, […] read more

  • Mike Sweeney | December 10, 2008

    Is Media Becoming a Commodity?

    MediaPost ran a quick column today that summarizes some thoughts from Michael Roth, Chairman/CEO of the Interpublic Group of Companies.  In case you’re not aware, Interpublic is one of the big four advertising agency holding companies, claiming agencies like Deutsch, Hill Holliday and McCann Erickson under its massive umbrella.  Amongst other things, Roth discusses media […] read more

  • Mike Sweeney | November 20, 2008

    Why Webinars Fail

    I sat in on a particularly terrible webinar today, and it left me scratching my head.  The host company usually nails these types of events, but today was a complete mess.  A mess at the beginning, a mess in the middle, and a mess at the end.  Makes you wonder why I stuck around, doesn’t it?  […] read more

  • Mike Sweeney | November 18, 2008

    Your Job Search is a Marketing Campaign

    I’d say that only 10% of job seekers understand that looking for a job is not all that different from strategizing, creating and executing a marketing campaign. What are some simple aspects that drive the success of a marketing campaign? Choose a target audience carefully. Customize your offering and content for that target audience. Make […] read more

  • Mike Sweeney | November 6, 2008

    Analytics Everywhere – What’s Next?

    For the millions of us watching CNN on election night and the 6 months preceding it, the segment that was most impressive had nothing to with the 18 talking heads on set.  It was John King’s mastery of the touch screen map.  Call him the new Czar of the Telestrator (my apologies to Mike Fratello), […] read more

  • Mike Sweeney | October 29, 2008

    Your Marketing Message in 30 Seconds

    If you’re a B2B marketer, answer the following questions quickly: 1) What is your company/organization? 2) What do you help other organizations accomplish? (Here’s a hint – if you’re not helping them either reduce costs or generate revenue, you may be in trouble.) 3) How do you help those organizations accomplish that goal? 4) What […] read more