Marketing Trenches Blog

Posts by Mike Sweeney

  • Mike Sweeney | June 30, 2008

    Website Copy – Why Lorem Ipsum Turns into a 3-Month Delay

    Raise your hand if your website redesign or relaunch has been delayed due to website copy modifications, or specifically the idea that 2-3 members of your senior management team need to review site copy before it goes live. Based on experience, I am certain there are a bunch of you with your hands raised.  4 […] read more

  • Mike Sweeney | June 4, 2008

    My New Site is Almost Ready – What About SEO?

    We hear this all too often from companies.  They’ve engaged a web design/development firm to build a shiny new website, complete with all kinds of spectacular functionality, and yet the concept of search engine optimization (SEO) isn’t addressed until the site is in some type of beta phase, ready to launch. While the recommendation is always […] read more

  • Mike Sweeney | May 13, 2008

    Local Search – What’s up Doc?

    We all know that doctors don’t always have the time, knowledge or resources to market their practices.  That being said, there is one cheap, efficient, fast method that doctors can use to drive new patients, and retain current patients – local search listings. For the sake of this exercise, we’ll use this new search engine […] read more

  • Mike Sweeney | May 9, 2008

    BFF: Marketing & Sales?

    My apologies on the use of the modern acronym.  For those who don’t know, “BFF” stands for “Best Friends Forever”.  Now, on with the post… I was recently re-reading a post from Brian Carroll in his B2B Lead Generation Blog, titled “Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork”.  Although I […] read more

  • Mike Sweeney | May 7, 2008

    Buckets of Leads

    When I hear clients make a statement like “we rely exclusively on pay-per-click to drive leads into the business”, I cringe.   Don’t get me wrong – I am as big a proponent of using pay-per-click SEM for lead generation as anyone else, but it’s the word “exclusively” that frightens me.  The most successful lead generation […] read more

  • Mike Sweeney | May 6, 2008

    The Most Challenging Copywriting Job in the World

    I’ve always said that writing ad copy for pay-per-click ads, particularly for Google AdWords, is an extremely challenging task.  Here’s why: Google gives you what seems like 10 characters in which to fit your entire marketing message.  OK, I am exaggerating, but most marketers and copywriters are long-winded folks by nature, so restricting us to […] read more