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Marketing Trenches Blog

Posts by Mike Sweeney

  • 2015 B2B Marketing Trends Part II
    Mike Sweeney | December 18, 2014

    5 MORE Marketing Trends for Your 2015 B2B Marketing Plan

    If you read my last post, which spurred this follow-up post, then you know that you have nine business days to get your B2B marketing plan done for 2015. Get on it, slow guy. Like now. While the discussion of the five content marketing trends that should fuel your B2B marketing plan was an active […] read more

  • 5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan
    Mike Sweeney | December 4, 2014

    5 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan

    According to a Right Source Marketing study (based on survey responses from a whopping 11 B2B-oriented companies) conducted in November 2014, you, Mr. or Ms. Marketing Leader, either have not finished your 2015 marketing plan, or… gasp… have not even started it. If you’re not interested in building such a plan, or think it’s a […] read more

  • Mike Sweeney | October 24, 2014

    The 7 Flavors of Content Marketing: What’s Yours?

    According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, B2B marketers with a documented content marketing strategy are more effective than those without one.  As a matter of fact, of those who have a documented strategy, 60 percent consider themselves effective at content marketing. Only 32 percent of those […] read more

  • What Belongs in Your Messaging Guide
    Mike Sweeney | September 26, 2014

    Messaging Before Content: What Belongs in Your Messaging Guide

    Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every […] read more

  • 6 Questions to Ask Before You Outsource Your Marketing
    Mike Sweeney | September 12, 2014

    6 Questions to Ask Before You Outsource Your Marketing

    Running a marketing department has become a more complex endeavor over the past couple of decades. With the introduction of the Internet came dramatic changes in consumer behavior, followed by dramatic changes in the way companies market products and services, followed by dramatic changes in the structure of a marketing department and the people inside […] read more

  • 5 Painful Truths About Content Marketing
    Mike Sweeney | July 30, 2014

    5 Painful Truths About Content Marketing

    On maybe a half dozen occasions this year, I’ve had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time high. Having just been exposed to their company’s first content marketing plan, the Kool-Aid flows, and everyone drinks it copiously. While this is always a […] read more