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Marketing Trenches Blog

Posts by Mike Sweeney

  • How to Make Content Marketing Your Recruiting Machine
    Mike Sweeney | May 30, 2014

    How to Make Content Marketing Your Recruiting Machine

    Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business. […] read more

  • Marketer Beware
    Mike Sweeney | April 4, 2014

    Content Marketing Without a Plan: Marketer Beware

    “Can’t we just plan as we go?” “Why do we need a plan? I can give you some ideas right now.” “Is a plan really going to help?” No. Whatever. Yes. In that order. I hear a lot of objections to doing content marketing planning the right way, and these represent a few of the […] read more

  • birthday candles
    Mike Sweeney | February 27, 2014

    Right Source Turns Five: Past, Present, and Remarkable Future

    Show, don’t tell. Educate, don’t sell. Write for your audience, not for your ego. And by all means, don’t talk about yourself too much. Today, I get to break the rules. After all, it’s Right Source Marketing’s fifth birthday. I asked for a laser tag party. Rejected by Yvonne – too much hand-eye coordination, not […] read more

  • Mike Sweeney | December 13, 2013

    How to Outsmart 90% of Marketing Job Seekers

    If you are a millennial trying to get a job in marketing today, you’re not alone. But to get noticed, pay attention to the details and follow this advice. read more

  • Mike Sweeney | November 7, 2013

    How to Build an Effective Content Marketing Plan

    According to the 2014 B2B Content Marketing Benchmarks, Budgets and Trends report, content marketing is on the rise, with 93 percent of marketers using content marketing, compared to 91 percent last year. For most, this is not all that surprising. Also not surprising: 42 percent of B2B marketers consider themselves effective at content marketing, up […] read more

  • Automobile jumper cables
    Mike Sweeney | October 17, 2013

    Jumpstart Your 2014 B2B Marketing Plan with 5 Critical Questions

    I love strategic planning. That might make me one of the crazy ones, but when done with the right people, strategic planning can be revealing, inspiring, and dare I say it – fun. In most companies, however, it’s not done often enough, thoroughly enough, or with enough focus on particular issues or decisions. In those […] read more