Marketing Trenches Blog

Posts by Mike Sweeney

  • Blackboard with marketing terms and the word "budget" written on it
    Mike Sweeney | September 12, 2013

    Building a Content Marketing Budget: 5 Tips

    How much should I budget for content marketing? When some companies answer that question, it looks something like this. “We spent $40K on the website and $15K on that new marketing automation software. We pay that SEO freelancer guy, I think his name is Chuck, like $2K a month. The PR firm gets $5K a […] read more

  • Man considering options
    Mike Sweeney | July 18, 2013

    5 Types of Content That Deserve More Attention

    Content marketing is not a marketing tactic. It’s not SEO. It’s not email marketing. It’s simply…bigger than all that. It’s an all-encompassing approach to how you handle your entire marketing mix, and a strategy that should be embraced by your whole company. Better put….you can’t really do any type of marketing without some form of […] read more

  • Mike Sweeney | June 20, 2013

    How Good Are Your Blog Posts? 10 Tips for Making Them Remarkable

    Over the past month or so, when Right Source staffers have asked me to provide feedback on a piece of content, I have begun to respond with the question, “Is it remarkable?” Sometimes the answer is “no.” Occasionally I get a half-hearted “yes,” but most of the time I get some variation of “I don’t […] read more

  • Mike Sweeney | May 16, 2013

    Don’t Buy Content Marketing from a Content Marketing Shop

    I cringe when I hear terms like “content marketing shop.” Shops are where you go to buy things—commodities. You can put the “things” in your cart, check out, and use them when you get home. Content marketing isn’t a “thing” you can put in your cart and start using right when you get back to […] read more

  • Mike Sweeney | April 25, 2013

    The 7 Key Skills for the Modern Marketer

    Gentlemen, we can rebuild him. We have the technology. We have the capability to build the world’s first modern marketer. Better than he was before. Better, stronger, faster … able to write, edit, analyze, create, code, distribute, and ideate better than ever before. Over the last two decades, old marketing has become new marketing. Push […] read more

  • Mike Sweeney | April 10, 2013

    Two Birds, One Stone: Using Social Media to Build Professional and Company Brands

    A few weeks ago, we visited our friends at Ringio, a virtual PBX provider, to deliver a social media workshop. As a startup inhabited by almost exclusively engineering types, social media marketing rarely rises to the top of the priority list, and when it does, it is met with a healthy dose of skepticism. Talking […] read more