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Posts by Mike Sweeney

  • Mike Sweeney | March 28, 2013

    Outsourcing Your Content Marketing: Homework Required

    Content marketing is indisputably hot. Budgets are up. Business awareness is up. Demand for information and services is up. Look no further than the Google Trends charts below, comparing search interest for social media marketing and content marketing. Right now, content marketing is where social media marketing was in 2010—at the beginning of a long, […] read more

  • Mike Sweeney | March 5, 2013

    Insourcing Your Content Marketing: Should You Take on the Challenge?

    According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends annual report, the majority of companies say that they will increase their content marketing spending in the next 12 months. Additionally, only 44% of companies outsource their content creation, down from 58% in 2011. Companies are not only seeing the value of content marketing, […] read more

  • Mike Sweeney | January 22, 2013

    Quality over Quantity: Why Weak Content is Killing Your Brand

    I don’t spend a lot of time using Twitter, but when I do, I am searching for content that will either educate, entertain, or maybe even inspire me. My situation mimics that of most business decision makers – I have limited time to explore, and I want to be productive during that time. Low quality […] read more

  • Content Marketing Plan - Blank Screen
    Mike Sweeney | January 10, 2013

    Overcoming Planner’s Block: The Content Marketer’s Edition

    Putting together a content marketing plan is no walk in the park. While there is no such thing as a standard content marketing plan, our particular process typically involves hours of discovery and research, a 40 – 70 page written document, a 20 – 30 slide presentation, and then delivery and discussion. This is a […] read more

  • Mike Sweeney | December 28, 2012

    Read These 10 Marketing Trenches Blog Posts Before 2013

    Based on metrics like pageviews, time on page, social media sharing, and audience engagement, the Right Source Marketing team compiled your favorite Marketing Trenches blog posts from 2012. These are the posts—published in the last 12 months—that made you laugh, cringe, scream, scratch your head, and even pick up the phone and call the author. […] read more

  • Mike Sweeney | December 6, 2012

    Who Should Lead Your Content Marketing Program?

    “Who do I need to manage this content marketing program?” This was the question posed by a prospective client this week, and it’s a question that more organizations should be asking themselves. Job boards are littered with template job descriptions for roles like VP of Marketing, Marketing Manager, or Field Marketing Specialist. Look a bit […] read more