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Posts by Mike Sweeney

  • Mike Sweeney | March 22, 2012

    The Business Plan: Your First and Most Important Content Marketing Asset

    Some would have you believe that the business plan died with the advent of the “launch and learn” era in the web/mobile space. Those same people might advise you to get your idea into the marketplace, learn from some initial customers, prepare your ego for bruising, fail fast, fail cheap, and then shake it off […] read more

  • Mike Sweeney | February 15, 2012

    4 Reasons to Centralize Your Content Marketing Program

    If you haven’t already bought into the concept that content marketing is more important than ever, and that it impacts the entire marketing mix, this post is not for you. You can find the information you’re looking for in articles like B2B Magazine’s “Content marketing becoming vital” or Content Marketing Institute’s “2012 B2B Content Marketing […] read more

  • Mike Sweeney | January 19, 2012

    Why You Need Better Content, Not Just More Content

    As part of a marketing evaluation we delivered to a client this week, we covered Search Engine Optimization (SEO), and in particular how the volume of indexed content plays a major role in the success of any SEO effort. The situation was simple: one of this company’s biggest competitors showed hundreds of indexed content pieces, […] read more

  • Mike Sweeney | January 10, 2012

    12 Questions That Should Guide Your Content Marketing Plan

    When I sat down to build the content marketing plan for Right Source Marketing, I initially had a case of “planner’s block.” I’ve helped a number of clients with this type of planning, and yet I could not figure out exactly where to start. How is it possible that I didn’t have some type of […] read more

  • Mike Sweeney | December 15, 2011

    Hiring a Strategic Marketing Firm – 6 Common Missteps

    Around this time every year, I am engaged in at least a half a dozen conversations with companies that are looking for a marketing firm to help them reach their goals for the upcoming year. Some know exactly what they’re looking for, and are fully prepared for the selection process. Some don’t know exactly what […] read more

  • Mike Sweeney | October 7, 2011

    10 Things You Should Include in a Social Media Plan

    While the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns. […] read more