Marketing Trenches Blog

Posts by Right Source

  • Right Source | May 30, 2013

    Mission Possible: Delivering Consistent Brand Messages

    Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” And that is the reason you need to craft, and then stick to, your brand message. Your message is what defines your brand. It should be built into all of your communications […] read more

  • Right Source | August 23, 2012

    How to Align the Right Social Media Networks with Your Unique Marketing Objectives

    Many clients come to us asking for the same social goals: more likes, more followers, more connections. At Right Source Marketing, we try to get behind these blanket statements to the real meat of the requests. Why do you want more likes? Are you trying to convert “likes” into customers? How will we measure those […] read more

  • Right Source | August 9, 2012

    Why a Business Marketing Plan is Like a Sports Team’s Game Plan

    Except for an occasional penny-ante poker game with friends, I’m not much of a gambling woman so I would never gamble on the success and direction of my business.  Just as I wouldn’t bet on a sports team that didn’t have a game plan, didn’t practice, didn’t analyze their competitors, and didn’t test out new […] read more

  • Right Source | July 26, 2012

    Seven Key Questions Marketing Consultants Must Ask Their Clients

    During a successful career that extends beyond three decades, I’ve owned and operated media companies, advertising agencies and marketing consulting firms. During this time, I’ve seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities. The key to being […] read more

  • Right Source | June 28, 2012

    Could Your Business Benefit From Marketing Automation Software? The Top 6 Questions to Ask Yourself

    Marketing Automation software is on a tear right now, and for good reason. Organizations that deploy marketing automation can more effectively move leads from the top of the sales funnel through to leads that are more inclined to buy at the bottom of the funnel. The software scores each prospect based on a variety of […] read more

  • Right Source | June 12, 2012

    Content Marketing’s Many Moving Parts

    Can you think of a message, webinar invitation, white paper or eBook download offer that really hooked you? Were you curious? Did you want to keep reading?  Share, discuss and save it?  Did you finally decide to buy?  If so, that’s powerful content marketing in action. There are lots of definitions for content marketing, but in essence it […] read more