Marketing Trenches Blog

Posts by Right Source

  • Right Source | May 11, 2012

    How to Turn Attending Events into Awesome Content Marketing

    Creating a lot of engaging, quality content is tough. We’ve all got a lot on our plates. But especially if a big selling point for your company is expertise and knowledge, if your team attends conferences or work-related events, you’ve got content. Writing about events you’re attending is a key part of any content marketing […] read more

  • Right Source | April 24, 2012

    Who Needs Feminism: A Social Media Strategy Case Study

    I’ve been keeping a marketing strategist’s eye on a recent campaign, Who Needs Feminism, which was staged by a class of students from Duke University (my alma mater!). Inspired by a class discussion in their “Women in the Public Sphere” course, these students launched a campaign to battle the stigma around the word “feminism.” Marketers […] read more

  • Right Source | April 10, 2012

    How to Become a Better Writer

    In the content marketing business, writing skills are essential. Yet no matter your role in the corporate (or entrepreneurial) jungle, writing well is not an option—it’s a requirement. After all, tweets travel faster than earthquakes. Even if you’re not a confident writer, you can become one. You may never jump with joy at the thought […] read more

  • Right Source | April 4, 2012

    The Eightfold Path to Marketing Nirvana

    What can Buddhism possibly have to do with marketing? After over 30 years in marketing, and 50 years on this planet, I have found one universal theme among human beings; we all view the world through our own set of eyes. As obvious as this may seem, it requires great discipline to go beyond the […] read more

  • Right Source | March 27, 2012

    How to Use LinkedIn Powerfully: 10 Tips to Know

    LinkedIn is a powerful tool for making business connections—but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn.  This was true for me—I recently attended a seminar on LinkedIn by Colleen McKenna, and learned a few ways to kick my LinkedIn […] read more

  • Right Source | March 13, 2012

    5 Stupid Things Smart Marketers Do

    Ok, fellow marketers. You may think you’re extremely smart (and many of you are), but even you are not immune to stupidity. There are simple things that many smart marketers do that make me grind my teeth on a daily basis. Some of these things are specific to a channel, but some are just general […] read more