Marketing Trenches Blog

Posts by Right Source

  • Right Source | April 4, 2012

    The Eightfold Path to Marketing Nirvana

    What can Buddhism possibly have to do with marketing? After over 30 years in marketing, and 50 years on this planet, I have found one universal theme among human beings; we all view the world through our own set of eyes. As obvious as this may seem, it requires great discipline to go beyond the […] read more

  • Right Source | March 27, 2012

    How to Use LinkedIn Powerfully: 10 Tips to Know

    LinkedIn is a powerful tool for making business connections—but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn.  This was true for me—I recently attended a seminar on LinkedIn by Colleen McKenna, and learned a few ways to kick my LinkedIn […] read more

  • Right Source | March 13, 2012

    5 Stupid Things Smart Marketers Do

    Ok, fellow marketers. You may think you’re extremely smart (and many of you are), but even you are not immune to stupidity. There are simple things that many smart marketers do that make me grind my teeth on a daily basis. Some of these things are specific to a channel, but some are just general […] read more

  • Right Source | March 2, 2012

    What Facebook Timeline for Pages and Premium Ads Means for You

    No, Facebook did not fly to Ireland to propose to its boyfriend on Leap Day (though that would have been cool), but it did make some big announcements that will change the way brands interact with their audience on Facebook. We know a lot of people are writing about this—but we’re sensing a great deal of […] read more

  • Right Source | February 28, 2012

    What Marketers Should Know About Pinterest

    Pinterest delights DIYers, bakers, wedding planners, and anyone who likes looking at cute puppies. This year’s social media darling, Pinterest has become one of the top traffic referral sources for retail and magazine sites. For websites in general, in January 2012, Pinterest drove more traffic than Google Plus, LinkedIn, and YouTube combined. Holy cow. Marketers, […] read more

  • Right Source | February 23, 2012

    Digital Marketing Self-Checkup: Are You Following These 10 Best Practices?

    The following is a guest post from our friend and colleague, Michael Teitelbaum of BMore Integrated.  Are you generating enough leads to meet your business objectives? How are your company’s marketing activities supporting your sales efforts? The good news is that in today’s new media environment, it takes less money to market your business and results […] read more