Marketing Trenches Blog

Posts by Right Source

  • Right Source | February 21, 2012

    Do This, Not That: Guide to Twitter Etiquette

    Whether it’s my personal account, my company’s account, or a client’s account, I’m on Twitter every day. I’ve grown increasingly frustrated with some practices that have become (appallingly) common. While some of these grievances certainly reflect my personal preferences, all of these poor practices can damage your professional credibility. The following is a list of […] read more

  • Right Source | February 9, 2012

    How to Develop Your Brand Position

    The following is a guest post from our friend and colleague, Michael Teitelbaum of BMore Integrated. This post was originally published on the BMore Integrated Blog. The foundation of any integrated marketing campaign is developing a brand position. A thorough understanding of who you are, what you do, and why you’re in business is extremely important, […] read more

  • @GovernorOMalley sits down for Maryland's first #MDGovTweetup.
    Right Source | January 24, 2012

    Social Media Lessons from the #MDGovTweetup

    Social media catalyzed revolution in Egypt and basically stopped SOPA. But it’s also affecting the way politics and government work on an everyday basis, in states and neighborhoods throughout the world and the U.S. Yesterday, I took part in a Government 2.0 experiment—the first tweetup organized by @governoromalley’s team at the State House in Annapolis. […] read more

  • Happy holidays from Right Source Marketing!
    Right Source | December 19, 2011

    Your 2011 Marketing Trenches Favorites

    2011 is finally drawing to a close, so now is the time to reflect on the past year’s marketing highlights and stumbles, along with improvement opportunities for 2012. 2011 was a big year for Right Source Marketing; we expanded our team and our client roster faster than we expected, introduced a new content marketing offering, […] read more

  • Right Source | December 8, 2011

    Marketing 101: How it Works in the “Real World”

    Andrea Goldstein is a member of the Towson University Class of 2012 who interned with us this fall. We wanted to give her a chance to share some of what she learned on our blog. Below are her words of newfound wisdom—beginners and veterans alike, we hope you can learn from this post as Andrea […] read more

  • Right Source | December 7, 2011

    5 Surprising Ways to Create Shareable Content

    Many content marketers don’t think beyond the corporate blog, or perhaps the occasional webinar or eBook. Yet if you look hard enough, you’ll find surprising ways to create effective, shareable content hiding right under your nose. Here’s my quick list: 1. Job Posts—Especially with the difficult economy, people love job matchmaking, and are quick to […] read more