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Marketing Trenches Blog

Posts by Right Source

  • Happy holidays from Right Source Marketing!
    Right Source | December 19, 2011

    Your 2011 Marketing Trenches Favorites

    2011 is finally drawing to a close, so now is the time to reflect on the past year’s marketing highlights and stumbles, along with improvement opportunities for 2012. 2011 was a big year for Right Source Marketing; we expanded our team and our client roster faster than we expected, introduced a new content marketing offering, […] read more

  • Right Source | December 8, 2011

    Marketing 101: How it Works in the “Real World”

    Andrea Goldstein is a member of the Towson University Class of 2012 who interned with us this fall. We wanted to give her a chance to share some of what she learned on our blog. Below are her words of newfound wisdom—beginners and veterans alike, we hope you can learn from this post as Andrea […] read more

  • Right Source | December 7, 2011

    5 Surprising Ways to Create Shareable Content

    Many content marketers don’t think beyond the corporate blog, or perhaps the occasional webinar or eBook. Yet if you look hard enough, you’ll find surprising ways to create effective, shareable content hiding right under your nose. Here’s my quick list: 1. Job Posts—Especially with the difficult economy, people love job matchmaking, and are quick to […] read more

  • @mashable's @bdresher addressing the Baltimore crowd at #socialfresh.
    Right Source | November 30, 2011

    5 Social Marketing Lessons from Social Fresh Baltimore

    Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways. Here’s the top five things that […] read more

  • Right Source | November 23, 2011

    Basic SEO: The Oz Behind the Web Design Curtain

    The following is one of the best-of from students in David Toliver’s Georgetown School of Continuing Studies Interactive Marketing class. The following post is by Stephanie Spano, Marketing and Communications Manager at Engility Corporation. Web design is one of the aspects of marketing I enjoy the most. Working closely with graphic artists to develop new […] read more

  • Right Source | November 18, 2011

    What Makes a Good Blog Post: 10 Tips for Corporate Bloggers

    The following post was initially published on the Content Marketing Institute Blog (October 11, 2011). “Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.” Yikes! Stop right there! And think again! Yes, […] read more