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Posts by Right Source

  • @mashable's @bdresher addressing the Baltimore crowd at #socialfresh.
    Right Source | November 30, 2011

    5 Social Marketing Lessons from Social Fresh Baltimore

    Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways. Here’s the top five things that […] read more

  • Right Source | November 23, 2011

    Basic SEO: The Oz Behind the Web Design Curtain

    The following is one of the best-of from students in David Toliver’s Georgetown School of Continuing Studies Interactive Marketing class. The following post is by Stephanie Spano, Marketing and Communications Manager at Engility Corporation. Web design is one of the aspects of marketing I enjoy the most. Working closely with graphic artists to develop new […] read more

  • Right Source | November 18, 2011

    What Makes a Good Blog Post: 10 Tips for Corporate Bloggers

    The following post was initially published on the Content Marketing Institute Blog (October 11, 2011). “Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.” Yikes! Stop right there! And think again! Yes, […] read more

  • Right Source | November 2, 2011

    Five Steps to Becoming a Content Marketing Trendspotter

    The following is a guest post from our friend and colleague, Jamie Lacey-Moreira of PressComm PR, LLC. The amount of material in one issue of the New York Times contains more information than the average 17th century Englishman would have been exposed to in his or her lifetime, I recently read. The sheer volume of […] read more

  • Right Source | October 25, 2011

    How to Be a Frighteningly Brilliant Content Marketer

    Content marketers should shiver with jealousy for Nightmares Fear Factory’s recent marketing success. If you missed this, basically, Nightmares Fear Factory is a haunted house in Niagara Falls Canada, and recently, their brilliant marketing strategy paid off big time when their Flickr feed was picked up by new and traditional media and sent around the […] read more

  • Right Source | October 5, 2011

    A Food Pyramid for Content Marketing

    The following post was initially published on the Content Marketing Institute Blog (September 15, 2011). At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even […] read more