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Posts by Right Source

  • Right Source | August 31, 2011

    My 5 Can’t Miss Sessions at Content Marketing World

    Next week, the Right Source Marketing team will be joining content marketers from around the globe for Content Marketing World.  Mike Sweeney, Will Davis and I are excited to finally meet some of the content marketers we blog about and tweet with, and to hear content marketing stories from such powerhouses as Dell and IBM. […] read more

  • Right Source | August 18, 2011

    Marketing to a Prospective Student: 5 Dos and Don’ts

    As a recent college graduate, I have been exploring my post-grad options. In my quest for knowledge (and my desire to delay the real world), I began looking into graduate and law programs at various institutions. As I’ve been conducting my research and going through the application and enrollment processes, I have been sorely disappointed […] read more

  • Right Source | August 11, 2011

    10 Ways to Write Like a Content Marketing Jedi

    The following post was initially published on the Content Marketing Institute Blog (June 30, 2011). All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” This very same destructive sequence, which turned Anakin […] read more

  • Writing for the web
    Right Source | July 20, 2011

    Writing for the Web: Basics You Should Know

    Most website design and redesign projects focus on technology and aesthetics to the detriment of an extremely important element: written content. Depending on the website, written content can be more or less prominent, but concise and catchy writing is important whether you have two or twenty lines of copy. This Monday night, I participated in […] read more

  • Right Source | July 15, 2011

    Harry Potter’s Marketing Spells

    In honor of the release of Harry Potter and the Deathly Hallows Part II, we’ve compiled a list of wizarding spells and matched them with their marketing correspondents. OK so it’s silly, but it’s Friday, and as we know, being goofy can really pay off. So grab a Butterbeer and get your nerd on with […] read more

  • Right Source | July 7, 2011

    Twitter Town Hall—Does Only Stupid Exist on the Internet?

    If you’ve ever closely followed a top Twitter trend, or read a thriving Reddit thread, you’ll appreciate this comic strip, which claims that “Only stupid exists on the internet.” Yesterday, during the Presidential Twitter Town Hall, I saw a good dose of tweets that made me agree with that comic strip—but I was also invigorated […] read more