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Posts by Right Source

  • Right Source | September 27, 2011

    Questions to Ask Before Creating Content for a New Company

    Creating content for a company’s social media properties, website, and blog (just to start the list) can be tough–and without a thorough understanding of the company and its audience, it’s hard to get it right. Whether you’re taking on a new client or starting a new job, you need to ask a lot of questions […] read more

  • Throughout the conference, different tracks provided content for everyone. In the Small Business/Non-Profit track, Thom Ruhe from The Kauffman Foundation and Clyde Miles from the Adcom Group of Companies partnered up to talk about turning non-profits into newsrooms.
    Right Source | September 8, 2011

    Three Key Content Marketing World Takeaways

    Joining hundreds of content marketers from around the country and the world, Will Davis, Mike Sweeney and I headed up to Cleveland this week for Content Marketing World. As I wrote last week in my post about expected highlights, the conference is packed with sessions and speakers, and my biggest regret is that I could not procure a clone […] read more

  • Right Source | September 7, 2011

    How Writing Better Emails Makes You a Better Content Marketer

    Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week. I couldn’t agree more. To follow on Kate’s point, here are five best practices to think about when you’re communicating with […] read more

  • Right Source | August 31, 2011

    My 5 Can’t Miss Sessions at Content Marketing World

    Next week, the Right Source Marketing team will be joining content marketers from around the globe for Content Marketing World.  Mike Sweeney, Will Davis and I are excited to finally meet some of the content marketers we blog about and tweet with, and to hear content marketing stories from such powerhouses as Dell and IBM. […] read more

  • Right Source | August 18, 2011

    Marketing to a Prospective Student: 5 Dos and Don’ts

    As a recent college graduate, I have been exploring my post-grad options. In my quest for knowledge (and my desire to delay the real world), I began looking into graduate and law programs at various institutions. As I’ve been conducting my research and going through the application and enrollment processes, I have been sorely disappointed […] read more

  • Right Source | August 11, 2011

    10 Ways to Write Like a Content Marketing Jedi

    The following post was initially published on the Content Marketing Institute Blog (June 30, 2011). All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” This very same destructive sequence, which turned Anakin […] read more