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Posts by Right Source

  • Writing for the web
    Right Source | July 20, 2011

    Writing for the Web: Basics You Should Know

    Most website design and redesign projects focus on technology and aesthetics to the detriment of an extremely important element: written content. Depending on the website, written content can be more or less prominent, but concise and catchy writing is important whether you have two or twenty lines of copy. This Monday night, I participated in […] read more

  • Right Source | July 15, 2011

    Harry Potter’s Marketing Spells

    In honor of the release of Harry Potter and the Deathly Hallows Part II, we’ve compiled a list of wizarding spells and matched them with their marketing correspondents. OK so it’s silly, but it’s Friday, and as we know, being goofy can really pay off. So grab a Butterbeer and get your nerd on with […] read more

  • Right Source | July 7, 2011

    Twitter Town Hall—Does Only Stupid Exist on the Internet?

    If you’ve ever closely followed a top Twitter trend, or read a thriving Reddit thread, you’ll appreciate this comic strip, which claims that “Only stupid exists on the internet.” Yesterday, during the Presidential Twitter Town Hall, I saw a good dose of tweets that made me agree with that comic strip—but I was also invigorated […] read more

  • Right Source | June 30, 2011

    Working with Writers: Educating, Not Just Editing

    Writing is essential to content marketing—and that means content marketers must work with writers.  I recently attended a webinar conducted by Matt Grant that changed the way I think about working with writers. The webinar focused on working with freelance writers, but his advice applies whether you’re a newspaper editor, a CEO with a ghost […] read more

  • Right Source | June 23, 2011

    Don’t Just Jump on the Social Media Bandwagon

    A recent article in the Baltimore Sun explained that the social media bandwagon is hitting the Baltimore area hard. The article described how local businesses and non-profits are realizing the importance of a social media strategy and are actually looking for full-time employees to manage these properties. As a recent college graduate, I can attest […] read more

  • Right Source | June 16, 2011

    Marketing and Leadership Lessons from Growing College Clubs

    As college students across the country graduate, seek jobs, or plan for the next academic year, I thought I would share the strategies I learned while an undergrad at Duke that have served me well in my career. While this post strays from our normal digital marketing fare, the below tactics apply to anyone who […] read more