Marketing Trenches Blog

Posts by Right Source

  • Right Source | June 30, 2011

    Working with Writers: Educating, Not Just Editing

    Writing is essential to content marketing—and that means content marketers must work with writers.  I recently attended a webinar conducted by Matt Grant that changed the way I think about working with writers. The webinar focused on working with freelance writers, but his advice applies whether you’re a newspaper editor, a CEO with a ghost […] read more

  • Right Source | June 23, 2011

    Don’t Just Jump on the Social Media Bandwagon

    A recent article in the Baltimore Sun explained that the social media bandwagon is hitting the Baltimore area hard. The article described how local businesses and non-profits are realizing the importance of a social media strategy and are actually looking for full-time employees to manage these properties. As a recent college graduate, I can attest […] read more

  • Right Source | June 16, 2011

    Marketing and Leadership Lessons from Growing College Clubs

    As college students across the country graduate, seek jobs, or plan for the next academic year, I thought I would share the strategies I learned while an undergrad at Duke that have served me well in my career. While this post strays from our normal digital marketing fare, the below tactics apply to anyone who […] read more

  • Right Source | June 2, 2011

    17 Ways 2 Make Ur Tweets Shorter

    If you’ve ever been frustrated by trying to cut those last few characters out of a tweet so you can send away, this post is for you. It’s hard enough to cut tweets to the general 140 character limit, much less the recommended 120 characters or less needed to leave room for others to retweet […] read more

  • Right Source | May 17, 2011

    When is the Best Time for a Marketing Audit?

    Too often, organizations spend loads of time and money on tactics—whether it’s social media, a website redesign, or traditional advertising—when they haven’t taken the time to evaluate their entire marketing strategy and overall goals. This frustrates me because at Right Source Marketing (full disclaimer), we frequently perform marketing audits focused on interactive marketing. These audits […] read more

  • Right Source | May 3, 2011

    Building a Website: Basics to Know Before Starting

    When a company’s website is the foundation of its interactive marketing strategy, that foundation can’t be weak or the house won’t stand. Recently, I’ve talked to a few people who are thinking about building websites for their organizations. While it’s becoming easier to build a website quickly and with minimal technical skills, without some basic […] read more