Marketing Trenches Blog

Posts by Right Source

  • Right Source | June 2, 2011

    17 Ways 2 Make Ur Tweets Shorter

    If you’ve ever been frustrated by trying to cut those last few characters out of a tweet so you can send away, this post is for you. It’s hard enough to cut tweets to the general 140 character limit, much less the recommended 120 characters or less needed to leave room for others to retweet […] read more

  • Right Source | May 17, 2011

    When is the Best Time for a Marketing Audit?

    Too often, organizations spend loads of time and money on tactics—whether it’s social media, a website redesign, or traditional advertising—when they haven’t taken the time to evaluate their entire marketing strategy and overall goals. This frustrates me because at Right Source Marketing (full disclaimer), we frequently perform marketing audits focused on interactive marketing. These audits […] read more

  • Right Source | May 3, 2011

    Building a Website: Basics to Know Before Starting

    When a company’s website is the foundation of its interactive marketing strategy, that foundation can’t be weak or the house won’t stand. Recently, I’ve talked to a few people who are thinking about building websites for their organizations. While it’s becoming easier to build a website quickly and with minimal technical skills, without some basic […] read more

  • Right Source | April 20, 2011

    Why the Best Marketing is Like Lingerie

    “The best fiction is like lingerie,” one of my creative writing teachers used to say. “It shows just enough to be seductive, while leaving something to the imagination.” This teacher was talking about writing, not business, but his advice holds true for both: after all, a large part of fiction and marketing is telling a […] read more

  • 5 Steps to Generate Demand with Content Marketing: Do Your Prospects Know They Need You?
    Right Source | April 6, 2011

    5 Steps to Generate Demand with Content Marketing: Do Your Prospects Know They Need You?

    When you’re marketing to an audience that believes “what I’ve always been doing works just fine,” it’s hard to get the point across that there’s a better way to live life or do business. Even when a business creates a product or service that solves a problem or opens an opportunity, sometimes, the market still […] read more

  • Right Source | March 23, 2011

    How to Be a Great Blogger even if You’re Not a Great Writer

    While it may steal income from writers like myself worldwide, I must state this truth: You don’t have to be a great writer to be a great blogger. Wait a minute, you may be thinking.  Don’t blog posts have those strange things called sentences and words in them? And thus shouldn’t writing skill and blogging […] read more