Marketing Trenches Blog

Posts by Right Source

  • Right Source | March 16, 2011

    6 Fixes for Writer’s Block, Even if You’re Not a Writer

    Whether or not you call yourself a writer, you’ve probably experienced writer’s block. It can attack at any time: when you’re writing a 500 page novel, a blog post, an email to a client, or even a tweet. You know how it feels: you sit down to write, and get that sinking feeling in your […] read more

  • Right Source | March 7, 2011

    10 Steps to Pick-Up a Social Media Audience

    Sure, you may not care about how much a polar bear weighs. But if you’re a marketer, you’d better give your social media marketing enough weight to break the ice. Attracting—and keeping—the attention of the right audience can make or break your social media marketing. While there are many ways to attract a following on […] read more

  • Right Source | March 1, 2011

    Measuring Marketing: The Importance of “The Look”

    Today, marketing ROI is more measurable than ever.  You can see who has opened your e-newsletters, view the number of impressions for posts on your Facebook fan page, and even track the movement of a mouse over your website. At Right Source Marketing, we’re big fans of measuring and reporting the right metrics, and, when […] read more

  • Right Source | February 22, 2011

    How NOT to Write Web Copy: 5 Pet Peeves

    Your website looks fantastic. Your blog is easy to navigate, full of compelling images, and keyword rich. You tweet great insights about your industry regularly. Your Facebook page has tons of custom tabs. All of this is wonderful, but without good writing, don’t even bother. Marketing—especially online marketing—depends on skill with words (ok, a red wheelbarrow, […] read more

  • Right Source | February 16, 2011

    What Angry Birds Taught Me About Social Media

    I first posted this as exclusive content on Social Media Today on January 25th. It took off, with over 10,000 views and 600 tweets. Since then, I’ve seen “What Angry Birds Can Teach You About ___” posts pop up like wildfire (I’ve linked to some at the bottom of this post).  Coincidence, awesomeness, or simply […] read more

  • Some of my twitter followers, from
    Right Source | February 2, 2011

    How to Get More Qualified Twitter Followers

    This post originally appeared on Social Media Today. One of the first questions I hear when I talk about Twitter is: “How can I get more Twitter followers?” At which point I shake my head, because the question I’d like to hear first is “What kind of people should I want to follow me on […] read more