Marketing Trenches Blog

Posts by Right Source

  • Right Source | February 22, 2011

    How NOT to Write Web Copy: 5 Pet Peeves

    Your website looks fantastic. Your blog is easy to navigate, full of compelling images, and keyword rich. You tweet great insights about your industry regularly. Your Facebook page has tons of custom tabs. All of this is wonderful, but without good writing, don’t even bother. Marketing—especially online marketing—depends on skill with words (ok, a red wheelbarrow, […] read more

  • Right Source | February 16, 2011

    What Angry Birds Taught Me About Social Media

    I first posted this as exclusive content on Social Media Today on January 25th. It took off, with over 10,000 views and 600 tweets. Since then, I’ve seen “What Angry Birds Can Teach You About ___” posts pop up like wildfire (I’ve linked to some at the bottom of this post).  Coincidence, awesomeness, or simply […] read more

  • Some of my twitter followers, from
    Right Source | February 2, 2011

    How to Get More Qualified Twitter Followers

    This post originally appeared on Social Media Today. One of the first questions I hear when I talk about Twitter is: “How can I get more Twitter followers?” At which point I shake my head, because the question I’d like to hear first is “What kind of people should I want to follow me on […] read more

  • Right Source | January 6, 2011

    Why Everyone Should Be Simple-minded

    The way the words “simple” and “simple-minded” are used today, a simple or simple-minded person is a stupid person. You wouldn’t count on a simple person to analyze a complex situation, or creatively solve a problem. When you think simple-minded, you probably think of the kind of person who would mistake “no mayonnaise” for “extra […] read more

  • Right Source | January 3, 2011

    Guest Post: Practical 2011 Marketing Predictions

    The following is a guest post from Jeremy Victor, CEO and Founder of Make Good Media and Editor In Chief of Predictions are always difficult. Most of the time our mind drifts toward the impractical and  tries to find the next Facebook, Twitter, or Apple innovation. But as most of you know finding these […] read more

  • Right Source | December 30, 2010

    Your 2010 Marketing Trenches Favorites

    First, thanks to all of you who have read, commented, and passed along our posts throughout 2010. As 2010 zooms into 2011, we’re taking a look back at what we learned over the past year, and the posts that you, our readers, liked best. To select these posts, we looked at a combination of page […] read more