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Posts by Right Source

  • How Uninformed Feedback Can Hurt Your Content Marketing
    Right Source | September 29, 2016

    How Uninformed Feedback Can Hurt Your Content Marketing

    You need good feedback to improve your content marketing efforts. But uninformed is worse than none at all. Here’s how to get exactly what you need. read more

  • Repurpose Your Content: Make What’s Old New Again
    Right Source | July 28, 2016

    Repurpose Your Content: Make What’s Old New Again

    “I don’t understand,” the client said. “All the articles have already been written, approved, and published. All you have to do is send them to a graphic designer, right?” The client was referring to an eBook we’re creating that will be comprised of existing blog posts that all cover different aspects of a single, big […] read more

  • Anatomy of a Website Content Audit
    Right Source | June 30, 2016

    Anatomy of a Website Content Audit

    For the last several months I have been immersed in a client’s website content. Not just reading it mind you, but taking a deep dive to evaluate what is there today, what should be there in the future, and the overall quality of the copy and content. With more than 600 content-rich pages, this is […] read more

  • Follow This Map to Success: Document Your Content Marketing Strategy
    Right Source | June 27, 2016

    Follow This Map to Success: Document Your Content Marketing Strategy

    Earlier this month, we hosted a morning workshop for our friends at Loyola University Maryland’s Office of Marketing and Communications. After everyone poured coffee and grabbed bagels, we settled down to talk about content marketing strategies and the challenge of engaging in relevant ways with three distinct audience segments: undergraduate, graduate, and alumni. Loyola operates […] read more

  • Finding Images for Your Content
    Right Source | June 9, 2016

    Finding Images for Your Content: How to Do It Right

    Years ago, in a former life, I was part of a magazine redesign process. One matter we needed to settle was what to do about our covers: Should we continue to publish photographs of our cover subjects, or, New Yorker-like, opt for illustrations, instead? We opted for the second option. One reason: As an industry […] read more

  • Nerd Alert_How to Make Boring Subjects Interesting_
    Right Source | April 28, 2016

    Nerd Alert: How to Make Boring Content Interesting

    Have you ever wondered how giant food companies keep all their ingredients fresh long enough to turn them into products, then keep them fresh longer still while they await sale to the public? How do the Campbell Soup people safely store all those tomatoes and celery stalks, all that chicken and beef? What’s that? You […] read more