Blog

Marketing Trenches Blog

Posts by Right Source

  • Anatomy of a Website Content Audit
    Right Source | June 30, 2016

    Anatomy of a Website Content Audit

    For the last several months I have been immersed in a client’s website content. Not just reading it mind you, but taking a deep dive to evaluate what is there today, what should be there in the future, and the overall quality of the copy and content. With more than 600 content-rich pages, this is […] read more

  • Follow This Map to Success: Document Your Content Marketing Strategy
    Right Source | June 27, 2016

    Follow This Map to Success: Document Your Content Marketing Strategy

    Earlier this month, we hosted a morning workshop for our friends at Loyola University Maryland’s Office of Marketing and Communications. After everyone poured coffee and grabbed bagels, we settled down to talk about content marketing strategies and the challenge of engaging in relevant ways with three distinct audience segments: undergraduate, graduate, and alumni. Loyola operates […] read more

  • Finding Images for Your Content
    Right Source | June 9, 2016

    Finding Images for Your Content: How to Do It Right

    Years ago, in a former life, I was part of a magazine redesign process. One matter we needed to settle was what to do about our covers: Should we continue to publish photographs of our cover subjects, or, New Yorker-like, opt for illustrations, instead? We opted for the second option. One reason: As an industry […] read more

  • Nerd Alert_How to Make Boring Subjects Interesting_
    Right Source | April 28, 2016

    Nerd Alert: How to Make Boring Content Interesting

    Have you ever wondered how giant food companies keep all their ingredients fresh long enough to turn them into products, then keep them fresh longer still while they await sale to the public? How do the Campbell Soup people safely store all those tomatoes and celery stalks, all that chicken and beef? What’s that? You […] read more

  • The Most Important Things To Do After Publishing Your Next Blog Post
    Right Source | April 22, 2016

    The Most Important Things To Do After Publishing Your Next Blog Post

    Whether you’re deep into a content marketing effort that includes regular blog posts or you’re just getting started, you need a plan to maximize the impact of those posts. Your work isn’t finished when you hit “publish.” Right Source’s own expert marketing managers — Christine Guenther, Dov Hoffman, and Alex Smolen — tapped into their collective […] read more

  • How to Write Your Own Website Copy
    Right Source | April 14, 2016

    How to Write Your Own Website Copy

    I’m impressed by the number of companies that have started taking content marketing seriously. More businesses than ever are recognizing the value of placing helpful, informative content at the center of their marketing campaigns. And as someone who’s been preaching the Content Marketing Gospel for a while now, it’s gratifying to see so many businesses […] read more