Marketing Trenches Blog

Posts by Right Source

  • Are Your Content Ideas Any Good_5 Crucial Questions
    Right Source | March 30, 2016

    Are Your Content Ideas Any Good? 5 Crucial Questions

    We hear it all the time from businesses that create their own content. In fact, it may be the most common problem in all of content marketing: How do you know if your topic ideas are any good?  Of course, that’s assuming that you have a few topic ideas to work with at all. (If […] read more

  • Choosing the Right Distribution Channels
    Right Source | March 18, 2016

    Broadcast News: Choosing the Right Content Distribution Channels

    In 2011, when Right Source was but a few years old, our chief content officer Mike Sweeney wrote a post called “Distribution is King.” Though the distribution landscape has changed enormously in even just the last five years — not to mention the last 10, with the explosion of social networking affecting nearly every aspect […] read more

  • Laying the Groundwork_How to Build an Editorial Calendar
    Right Source | March 3, 2016

    Laying the Groundwork: How to Build an Editorial Calendar

    A new client had a confession. They had tried — oh, how they had tried — to create their own content marketing effort. They built a blog on their website, brainstormed content ideas, assigned authors to topics, and made a schedule. Things seemed to be going nicely. But then, well… “We just couldn’t stay on […] read more

  • Assessing the Health of Your Marketing Content Portfolio
    Right Source | February 11, 2016

    Taking Stock and Appraising Worth: Assessing the Health of Your Marketing Content Portfolio

    Why do you need a content audit and a content inventory? How are they different? Defining the terms and their respective necessity. read more

  • Rules of Engagement_Creating Content For Millennials
    Right Source | February 4, 2016

    Rules of Engagement: Creating Content For Millennials

    Millennials have buying power and make B2B decisions. How can you capture this audience’s attention? Tactics for developing engaging content. read more

  • Content Distribution_Should You Pay to Play
    Right Source | December 10, 2015

    Content Distribution: Should You Pay to Play?

    If a tree falls in the forest and no one is there to hear it, does it make a sound? The question has been pondered by the probing minds of notable philosophers like George Berkeley, the Bishop of Cloyne, who initially posed it in the 18th century, and the modern era’s most notable thinkers (read: […] read more