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Posts by Right Source

  • Lead Scoring 101_Clearing the Confusion
    Right Source | December 3, 2015

    Lead Scoring 101: Clearing the Confusion

    You know we like to talk a lot about marketing, specifically content marketing, because it’s the thing we do really well. We know content can’t exist in a vacuum. It needs to be part of a comprehensive strategy geared toward establishing your organization as a thought leader and driving results. We’ve got lots of blog […] read more

  • Why Quality Content Will Transform Your Business… Eventually
    Right Source | October 15, 2015

    Why Quality Content Will Transform Your Business… Eventually

    During a recent visit with a relatively new client, a certain frustration with the content marketing process came up. We had only just started publishing content on her company’s behalf, but she was feeling discouraged because it hadn’t yet had a meaningful impact on her business. “I’m not feeling the magic,” she told us. I’ve […] read more

  • When to Create Content for Multiple Industry Verticals
    Right Source | September 18, 2015

    When to Create Content for Multiple Industry Verticals

    With customers in multiple industries, how do you decide between a broad content approach and creating content for multiple industry verticals? 5 tips. read more

  • Using a Ghostwriter Why the Byline Choice Matters
    Right Source | August 20, 2015

    Using a Ghostwriter? Why the Byline Choice Matters

    Companies that use ghostwriters to assist in their content marketing efforts can often be vexed by a deceptively difficult question: Who gets the byline? That is, in any company that has multiple public-facing employees and executives, which of them should get credit for a ghostwritten piece? How do you decide? And how much does it […] read more

  • Brand Journalism: Better Than the Real Deal?
    Right Source | July 30, 2015

    Brand Journalism: Better Than the Real Deal?

    Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for the big guys — companies like Nike or Coca-Cola — who can afford to set up true newsroom-style publishing environments in-house. Actually, if you consistently publish and push out quality content that engages […] read more

  • How Competitive Research Can Improve Your Content Marketing
    Right Source | July 23, 2015

    How Competitive Research Can Improve Your Content Marketing

    Are your competitors kicking your butt with their content marketing? Most executives have no idea how well their content marketing efforts are performing compared to their rivals. They don’t pay the slightest attention to their competitors’ content (and many forget to keep an eye on their own). But this is a terrible mistake. First, not […] read more