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Posts by Right Source

  • Brand Journalism: Better Than the Real Deal?
    Right Source | July 30, 2015

    Brand Journalism: Better Than the Real Deal?

    Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for the big guys — companies like Nike or Coca-Cola — who can afford to set up true newsroom-style publishing environments in-house. Actually, if you consistently publish and push out quality content that engages […] read more

  • How Competitive Research Can Improve Your Content Marketing
    Right Source | July 23, 2015

    How Competitive Research Can Improve Your Content Marketing

    Are your competitors kicking your butt with their content marketing? Most executives have no idea how well their content marketing efforts are performing compared to their rivals. They don’t pay the slightest attention to their competitors’ content (and many forget to keep an eye on their own). But this is a terrible mistake. First, not […] read more

  • How Long Should a Blog Post Be? It Depends.
    Right Source | July 2, 2015

    How Long Should a Blog Post Be? It Depends.

    A little pet peeve of every editor (especially this one) is an article that is artificially long, with lots of fluffy filler words that don’t really say anything. Drives me nuts. So when I edit a piece, I imagine that I’m a ruthless management consultant for a cost-cutting corporate behemoth, and that each and every […] read more

  • Stop Publishing Generic Content A Case for Authenticity
    Right Source | June 25, 2015

    Stop Publishing Generic Content: A Case for Authenticity

    In the mad rush to create content — and more content — much of what gets published makes me stop and wonder: Haven’t I read this already? Generic content is everywhere, and certainly no stranger to content marketing. But with all the content on the inter-tubes, generic won’t grow your business or help you generate […] read more

  • The 7 Emails That Comprise Your First Lead Nurture Campaign
    Right Source | April 30, 2015

    The 7 Emails That Comprise Your First Lead Nurture Campaign

    So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And then it was time to use it. No matter […] read more

  • Make Your Ghostwriting Partnership a Success
    Right Source | April 9, 2015

    Make Your Ghostwriting Partnership a Success

    In fifth grade, when my teacher asked my class to write a report on our favorite author, I knew immediately who to choose: Carolyn Keene. The mastermind behind Nancy Drew, my favorite female sleuth, Carolyn Keene churned out one page-turner after another, keeping me up past my bedtime and making cable TV dull by comparison. […] read more