Marketing Trenches Blog

Posts by Right Source

  • How Long Should a Blog Post Be? It Depends.
    Right Source | July 2, 2015

    How Long Should a Blog Post Be? It Depends.

    A little pet peeve of every editor (especially this one) is an article that is artificially long, with lots of fluffy filler words that don’t really say anything. Drives me nuts. So when I edit a piece, I imagine that I’m a ruthless management consultant for a cost-cutting corporate behemoth, and that each and every […] read more

  • Stop Publishing Generic Content A Case for Authenticity
    Right Source | June 25, 2015

    Stop Publishing Generic Content: A Case for Authenticity

    In the mad rush to create content — and more content — much of what gets published makes me stop and wonder: Haven’t I read this already? Generic content is everywhere, and certainly no stranger to content marketing. But with all the content on the inter-tubes, generic won’t grow your business or help you generate […] read more

  • The 7 Emails That Comprise Your First Lead Nurture Campaign
    Right Source | April 30, 2015

    The 7 Emails That Comprise Your First Lead Nurture Campaign

    So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And then it was time to use it. No matter […] read more

  • Make Your Ghostwriting Partnership a Success
    Right Source | April 9, 2015

    Make Your Ghostwriting Partnership a Success

    In fifth grade, when my teacher asked my class to write a report on our favorite author, I knew immediately who to choose: Carolyn Keene. The mastermind behind Nancy Drew, my favorite female sleuth, Carolyn Keene churned out one page-turner after another, keeping me up past my bedtime and making cable TV dull by comparison. […] read more

  • Is Clickbait Fair to Readers
    Right Source | March 26, 2015

    This Blog Post Will Change Your Life!

    Okay, maybe this post won’t change your life. But this blog post does reveal the one weird trick to paying off your mortgage by the end of the year. All right, so that’s not true, either. Would you believe that you’ll discover how one woman made millions from the privacy of her living room, without […] read more

  • Dont Buy Marketing Automation Right Now
    Right Source | March 19, 2015

    Why You Should Buy Marketing Automation, But Not Right Now

    I see it happen to companies and people time and time again. Marketing automation technologies — like Marketo, Pardot, HubSpot, Eloqua, and more — constantly get trotted out to marketing folks near and far as a salvation. They are purported to be an answer to all their problems with email, lead generation, prospect tracking, and website reporting, […] read more