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Posts by Right Source

  • Make Your Ghostwriting Partnership a Success
    Right Source | April 9, 2015

    Make Your Ghostwriting Partnership a Success

    In fifth grade, when my teacher asked my class to write a report on our favorite author, I knew immediately who to choose: Carolyn Keene. The mastermind behind Nancy Drew, my favorite female sleuth, Carolyn Keene churned out one page-turner after another, keeping me up past my bedtime and making cable TV dull by comparison. […] read more

  • Is Clickbait Fair to Readers
    Right Source | March 26, 2015

    This Blog Post Will Change Your Life!

    Okay, maybe this post won’t change your life. But this blog post does reveal the one weird trick to paying off your mortgage by the end of the year. All right, so that’s not true, either. Would you believe that you’ll discover how one woman made millions from the privacy of her living room, without […] read more

  • Dont Buy Marketing Automation Right Now
    Right Source | March 19, 2015

    Why You Should Buy Marketing Automation, But Not Right Now

    I see it happen to companies and people time and time again. Marketing automation technologies — like Marketo, Pardot, HubSpot, Eloqua, and more — constantly get trotted out to marketing folks near and far as a salvation. They are purported to be an answer to all their problems with email, lead generation, prospect tracking, and website reporting, […] read more

  • Content Guidelines
    Right Source | February 26, 2015

    What Does Your Company Need? Style Guide or Content Guide?

    Companies sometimes wonder how they should go about developing style guides, or whether they need to bother. It’s a complicated issue — or, at least, it is for companies that do it right. That’s because most companies should not simply be developing style guides. They should be developing content guides. Let me explain. I understand the […] read more

  • Story Structure Rut
    Right Source | February 5, 2015

    Stuck in a Story Structure Rut? 5 Tips for Breaking Out

    Whether you write content regularly or just on occasion, it’s easy to fall into the rut of structuring your story the same way — time and again. Maybe all of your blog posts dispense “three key takeaways” or your eBooks outline “eight essential tips.” Perhaps you struggle to organize your content, or just don’t understand […] read more

  • How to Trust An Outsourced Agency
    Right Source | January 29, 2015

    Vetting an Outsourced Marketing Agency? 6 Questions to Use

    I recently had a prospective client ask me where one of my team members went to college. We then got into a deeper discussion about why we hired this person above other candidates, and what we looked for in candidates when hiring new employees. This struck me as odd at first, but then I realized […] read more