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Posts by Right Source

  • Content Guidelines
    Right Source | February 26, 2015

    What Does Your Company Need? Style Guide or Content Guide?

    Companies sometimes wonder how they should go about developing style guides, or whether they need to bother. It’s a complicated issue — or, at least, it is for companies that do it right. That’s because most companies should not simply be developing style guides. They should be developing content guides. Let me explain. I understand the […] read more

  • Story Structure Rut
    Right Source | February 5, 2015

    Stuck in a Story Structure Rut? 5 Tips for Breaking Out

    Whether you write content regularly or just on occasion, it’s easy to fall into the rut of structuring your story the same way — time and again. Maybe all of your blog posts dispense “three key takeaways” or your eBooks outline “eight essential tips.” Perhaps you struggle to organize your content, or just don’t understand […] read more

  • How to Trust An Outsourced Agency
    Right Source | January 29, 2015

    Vetting an Outsourced Marketing Agency? 6 Questions to Use

    I recently had a prospective client ask me where one of my team members went to college. We then got into a deeper discussion about why we hired this person above other candidates, and what we looked for in candidates when hiring new employees. This struck me as odd at first, but then I realized […] read more

  • Finding Writers for Specific Verticals
    Right Source | January 20, 2015

    Finding Freelance Writers for Specific Industries

    For content marketers, finding a writer is easy. You can’t shake a tree these days without a freelance writer falling out. But finding a writer who knows how to write about a particular industry vertical? And do so authoritatively — or at least knowledgeably? That’s often very tough, especially when that vertical is obscure, technical, or, […] read more

  • Your 2015 Marketing Assessment: How to Do it Right
    Right Source | November 21, 2014

    Your 2015 Marketing Assessment: How to Do it Right

    Where are you now? Where are you going? And how are you going to get there? These questions are important for individuals in any walk of life, but are particularly critical for professionals seeking to grow a business. My role focuses on helping clients grow top line revenue via strategic marketing planning and programs. That’s […] read more

  • How to Integrate Stories from the Field
    Right Source | November 14, 2014

    How to Use Stories From the Field to Bring Content to Life

    Countless blog posts, eBooks, and other forms of business-to-business (B2B) content explain concepts, delineate processes, and build a case for one method versus another. While these are all legitimate approaches to quality content, what often gets overlooked in the push to educate and inform is the need to engage our audiences with pure storytelling. Why […] read more