Marketing Trenches Blog

Posts by Right Source

  • Finding Writers for Specific Verticals
    Right Source | January 20, 2015

    Finding Freelance Writers for Specific Industries

    For content marketers, finding a writer is easy. You can’t shake a tree these days without a freelance writer falling out. But finding a writer who knows how to write about a particular industry vertical? And do so authoritatively — or at least knowledgeably? That’s often very tough, especially when that vertical is obscure, technical, or, […] read more

  • Your 2015 Marketing Assessment: How to Do it Right
    Right Source | November 21, 2014

    Your 2015 Marketing Assessment: How to Do it Right

    Where are you now? Where are you going? And how are you going to get there? These questions are important for individuals in any walk of life, but are particularly critical for professionals seeking to grow a business. My role focuses on helping clients grow top line revenue via strategic marketing planning and programs. That’s […] read more

  • How to Integrate Stories from the Field
    Right Source | November 14, 2014

    How to Use Stories From the Field to Bring Content to Life

    Countless blog posts, eBooks, and other forms of business-to-business (B2B) content explain concepts, delineate processes, and build a case for one method versus another. While these are all legitimate approaches to quality content, what often gets overlooked in the push to educate and inform is the need to engage our audiences with pure storytelling. Why […] read more

  • 7-Step Editing Checklist
    Right Source | October 9, 2014

    Don’t Fear the Editor: 7 Keys to Editing Success

    Does the word editor conjure an image of the bespectacled newspaper guy, red pen in hand, tearing up the draft you worked so hard to create? If so, you’re not alone. Editors strike fear into the hearts of many. Yet the job of an editor is to make your draft better, not worse, and to […] read more

  • 5 Steps to Engaging Your Target Me(s)
    Right Source | July 25, 2014

    5 Steps to Engaging Your Target Me

    It’s not you, it’s me… So there it is, the future of your content marketing success, defined by the lamest breakup line of the past. Welcome to a new kind of audience relationship building, where your message is less about what your product or campaign does, and more about the way your message is conveyed and how it […] read more

  • How to Use Research to Take Content From Flimsy to Fabulous
    Right Source | April 23, 2014

    How to Use Research to Take Content From Flimsy to Fabulous

    We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. The same holds true with some eBooks, white papers, case studies, and emails. They can come across as insightful on the outside, but the […] read more