Marketing Trenches Blog

Posts by Right Source

  • White Paper
    Right Source | March 20, 2014

    Six Secrets of a Successful White Paper

    For many, the term “white paper” conjures images of tedious government reports bound in, well, white paper. While the original white papers issued by the British government in the early 20th century did, in fact, consist of reports bound by white covers, modern white papers created for marketing purposes look and function little like their […] read more

  • Right Source | February 21, 2014

    What’s Your Story, Content Marketer?

    We make (and hear) comparisons between content marketing and storytelling all the time. And while it’s easy to think of your overarching company story — your history, mission, boilerplate, and messaging — as the only story you need to tell, you have many stories that make up who you are and why you do what […] read more

  • Right Source | February 6, 2014

    Use Jargon to Educate, Not Obfuscate

    Whether we like it or not, jargon infiltrates nearly every field. Our doctors diagnose us with “pyrosis” (code for “heartburn”), our kid’s preschool teacher says to work on  “spatial reasoning skills” (code for “do more puzzles”), and our neighbor down the street casually mentions the “A&P” (code for “administration and personnel” in the federal government)—and […] read more

  • Right Source | August 29, 2013

    There’s an App for That: How to Get the Most From Your Visual Content

    Last week we told you that a picture is worth a thousand words. Not new information, I’m sure you’re thinking, but if you read our last post and realize that you need to apply that little cliché to your content marketing, maybe you’re now saying to yourself, “I’d better get on this.” Visual content for […] read more

  • Right Source | August 22, 2013

    A Blueprint for the Video Content Marketing Revolution

    “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” These words, spoken by Matthew Broderick in the 1986 instant classic Ferris Bueller’s Day Off, sum up marketing in the last few decades perfectly. Certainly, wherever you look right now, content is king, and it comes […] read more

  • Right Source | August 1, 2013

    11 Ways to Breathe Life Into Your Email Newsletter

    There are a million blog posts with newsletter best practices: choosing an email provider, creating a mailing list, CAN-SPAM requirements, etc. If you haven’t seen at least 100 blog posts on a variety of those types of topics, then look out your window ‘cuz ya might be living under a rock. Every email service provider […] read more