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Marketing Trenches Blog

Posts by Shannon Walsh

  • Right Source - GDPR
    Shannon Walsh | May 17, 2018

    GDPR is Changing Data Protection — Here’s How to Adapt

    For marketers, email addresses are like golden tickets to sales; as soon as you have that data, you have endless opportunities to pepper your contacts with lead-generating email communications. But that may change — at least for residents in the European Union (EU) — based on the new General Data Protection Regulation (GDPR), new legislation designed […] read more

  • 7 Tips for Getting the Most Out of Marketing Reports
    Shannon Walsh | December 1, 2017

    7 Tips for Getting the Most Out of Marketing Reports

    Reporting on your marketing efforts can be challenging. Here are 7 simple ways to show ROI and get the most out of reporting. read more