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Marketing Trenches Blog

Posts by Will Davis

  • right source marketing, core messaging
    Will Davis | June 14, 2018

    The 5 Key Components of a Core Messaging Document

    We’ve all been there: You are cornered at a conference and someone asks, “So what does your company do again?” Either you stammer trying to come up with the simplest answer, or you’re hoping that whatever you usually say is the same thing your boss is saying in the opposite corner of the same conference […] read more

  • marketing_automation
    Will Davis | May 29, 2018

    The Answer Is Yes, You Do Need Help Setting Up Marketing Automation

    You realized you needed marketing automation, went through the painstaking process of vetting vendors, and landed on a technology you believe is the best move for your marketing team and your business. But now you have the quandary of how to actually get from signing a contract to realizing the impact that the technology can […] read more

  • Why Marketing is Broken — and How You Can Fix It
    Will Davis | December 7, 2017

    Why Marketing is Broken — and How You Can Fix It

    Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices. read more

  • How to Justify the Cost of Marketing Automation
    Will Davis | January 12, 2017

    How to Justify the Cost of Marketing Automation

    Marketing automation can be a significant investment, so here’s how you to prove its worth and get buy-in from those writing the check for it. read more

  • Using Marketing Automation to Reach the Right Audience
    Will Davis | August 19, 2016

    Using Marketing Automation to Reach the Right Audience

    Content marketers spend a lot of time conceptualizing and creating remarkable content as part of their content marketing strategies. But if that content never reaches the right audience, it’s not going to make a difference. Marketing automation is a powerful tool that helps you deliver the right content to the right audience very efficiently and […] read more

  • Will Davis | May 5, 2016

    Tips for Getting Started With Your Marketing Technology Stack

    Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably lies in targeting audiences with creative campaigns, advertising, and content. But increasingly, you are asked to show ROI on your […] read more