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Marketing Trenches Blog

Posts by Will Davis

  • Why Marketing is Broken — and How You Can Fix It
    Will Davis | December 7, 2017

    Why Marketing is Broken — and How You Can Fix It

    Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices. read more

  • How to Justify the Cost of Marketing Automation
    Will Davis | January 12, 2017

    How to Justify the Cost of Marketing Automation

    Marketing automation can be a significant investment, so here’s how you to prove its worth and get buy-in from those writing the check for it. read more

  • Using Marketing Automation to Reach the Right Audience
    Will Davis | August 19, 2016

    Using Marketing Automation to Reach the Right Audience

    Content marketers spend a lot of time conceptualizing and creating remarkable content as part of their content marketing strategies. But if that content never reaches the right audience, it’s not going to make a difference. Marketing automation is a powerful tool that helps you deliver the right content to the right audience very efficiently and […] read more

  • Will Davis | May 5, 2016

    Tips for Getting Started With Your Marketing Technology Stack

    Being a marketer today means running a data-driven operation that delivers sales-ready leads resulting in revenue. That’s pretty scary isn’t it? Most likely, you aren’t a data scientist or a sales expert. Your expertise probably lies in targeting audiences with creative campaigns, advertising, and content. But increasingly, you are asked to show ROI on your […] read more

  • How Content Marketing, Lead Gen, and Demand Gen Work Together
    Will Davis | June 11, 2015

    How Content Marketing, Lead Gen, and Demand Gen Work Together

    It seems that everywhere I go these days — client meetings, prospect meetings, networking groups — there is talk, but also confusion, about demand generation, lead generation, and content marketing and how they fit together. To be fair, it’s easy to be confused, because many folks are using each of these terms a bit differently […] read more

  • Getting Started With Demand Generation Content Required
    Will Davis | May 8, 2015

    Getting Started With Demand Generation: Content Required

    How much content do we need to produce before we can just get started? What pieces do I have to create to make this work? And when will I start to see traction on all of this content? These are some of the most common questions I hear when speaking with folks about planning a […] read more