Marketing Trenches Blog

Posts by Will Davis

  • Why Right Source
    Will Davis | March 23, 2010

    Why Companies Choose to Rightsource Their Marketing

    As many of you know, the Marketing Trenches blog is run by the leadership of Right Source Marketing.  We often get asked “What is Right Source?” and “What does it mean to rightsource my marketing?” Mike wrote a blog post this summer titled Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever, which […] read more

  • Will Davis | March 18, 2010

    My 1 Year Blogging Anniversary: What I’ve Learned

    I’ve been involved in the online world since 1996 – Remember back when people needed this thing called a website as soon as humanly possible, had no idea what it was, were willing to pay whatever it cost and often had no business plan at all?  Despite nearly 15 years in the field, it’s only […] read more

  • Will Davis | March 10, 2010

    Who is in Charge of Interactive?

    In last week’s post, A Welcome Audit During Tax Season: How to Evaluate Your Marketing Tactics we discussed the first step in making sure you are taking maximum advantage of your online opportunities. Coming out of this first step you should now have a sense of everything you are doing online, your strengths and potential […] read more

  • Will Davis | March 3, 2010

    A Welcome Audit During Tax Season: How to Evaluate Your Marketing Tactics

    Earlier this week, the Pew Research Center released their most recent study Understanding the Participatory News Consumer, which contained quite a few interesting nuggets for marketers. First, the Internet now has surpassed newspapers and radio to become the third most popular news platform in the U.S.  According to Pew: The internet and mobile technologies are […] read more

  • Will Davis | February 23, 2010

    Go Ahead, Place All Your Bets on Search – I Dare You

    Search marketing is one of the great tools in a marketer’s arsenal.  We help our clients with search and find it’s often one of their most effective lead generation vehicles.  That being said, I’m going to take a few minutes and pick on pay per click search here because, in so many cases, businesses are […] read more

  • Will Davis | February 12, 2010

    5 Marketing Fixes For a Snowy Week

    Whether you live in the Baltimore/Washington area like we do, or have only heard about it on the news, everyone knows we’ve been hit here by record snowfalls.  I saw yesterday that Baltimore just passed Syracuse NY for first place as the snowiest city in the U.S. this winter. While technology has allowed me to […] read more