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Marketing Trenches Blog

Posts by Will Davis

  • Will Davis | January 26, 2010

    Why Blogging Should be the Hub of your Social Media Efforts

    Last week, we were excited and honored to be part of a group of presenters at a Greater Baltimore Technology Council event, Digital Media in Action: Engaging, Implementing & Creating Tangible Outcomes. For our portion of the program, Mike and I discussed Why Blogging Should be the Hub of your Social Media Efforts.  While I’ve […] read more

  • Will Davis | January 20, 2010

    Using Your Blog to Skip the First Meeting

    I was speaking with a few colleagues the other day about the different benefits of social media as a whole, and blogging in particular.  The folks in the room had varying levels of social media involvement, from no involvement at all to heavy involvement.  Each of us discussed what we hope to get out of […] read more

  • Will Davis | January 12, 2010

    Why Email Deserves to Be Part of Your Marketing Strategy

    It’s been exactly 3 months since the  October 12, 2009 Wall Street Journal article Why Email No Longer Rules…And what that means for the way we communicate touched off a mini-firestorm in the marketing world.  This article wasn’t the first on the topic but really more of a culmination.  It seems for much of 2008 […] read more

  • Will Davis | December 8, 2009

    Social Media: Bring These ROI Examples to Your CEO

    Often when we discuss social media, one of the first questions that comes up is something along the lines of “That’s great, but where’s the ROI?”  We talked about this before in Businesses: Stay Away From Social Media If You Meet The Following Criteria and Social Media: Justify Your Love With the Right ROI Approach. […] read more

  • Will Davis | December 3, 2009

    Back to the Basics: Don’t Sleep on The Blogging

    We talk a lot about social media on Marketing Trenches.  And for good reason – Social media seems to be at least one item on the agenda for about 90% of the meetings we have these days.  Everyone wants to run 100 miles an hour to do something on Facebook, LinkedIn and Twitter.  I wrote […] read more

  • Will Davis | November 12, 2009

    The Biggest Website Mistake – You Mean I Need to Put Gas in This Thing?

    So you’re ready to redesign your website.  Or maybe you’ve launched a new business and are designing a new site from the ground up.  Congratulations, while this is going to take some effort and involvement on your part — whether you work with an internal team or bring in a firm or specialist as a […] read more