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Posts by Will Davis

  • Will Davis | November 12, 2009

    The Biggest Website Mistake – You Mean I Need to Put Gas in This Thing?

    So you’re ready to redesign your website.  Or maybe you’ve launched a new business and are designing a new site from the ground up.  Congratulations, while this is going to take some effort and involvement on your part — whether you work with an internal team or bring in a firm or specialist as a […] read more

  • Will Davis | November 3, 2009

    Want to Succeed In Social Media? It Sure Helps to Have a Strategy

    Recently, I’ve seen a lot of studies about the lack of success of small businesses in social media.  In one eMarketer article alone they reference not one but two of them: Small businesses are not hitting it off with social media, according to an August 2009 study from Citibank.  More than three-quarters of US small-business […] read more

  • Will Davis | October 13, 2009

    Social Media and Search – One Good Turn Deserves Another

    Whenever a conversation starts around the topic of social media, inevitably I find a number of people that immediately question the value and want to see some ROI numbers before getting involved.  We’ve talked about both sides of this discussion before in many posts, most notably Businesses: Stay Away From Social Media If You Meet […] read more

  • Will Davis | September 21, 2009

    Redesigning Your Website? Ask the Right Questions and Get the Right People On Board

    Seth Godin blogged Friday on Things to Ask Before You Redo Your Website, and like most of his posts it was enlightening and made you think.  Seth provides just under 25 bullet points on the difficult and most important questions you have to ask before you redo your website.  While it’s a great post, I […] read more

  • Will Davis | September 11, 2009

    Content May be King, But Don’t Forget the Tone

    We’ve written on this blog previously about the importance of content and how writing is often undervalued, whether for a press release, website, social media, email or really anything else.  Just as important as having the right content and writing well is having the right tone. People connect with – and buy from – people, […] read more

  • Will Davis | August 20, 2009

    9 Simple Features Your Blog Should Have

    A blog is a great way to add to what you do online; regardless of if you are approaching this as a company, an individual or a group.  We’re often asked by people what elements a good blog should have.  The easiest answer of course is great content — Write well and be interesting.  Without […] read more